New branding opportunities Portland Design has a strong focus on storytelling and brand/place design for people, indicating opportunity to pitch end-to-end branding, experiential design, and customer journey mapping for retailers, airports, and tourism clients as they expand.

Airport and tourism growth Recent client wins include Aberdeen Airport and Scottish Tourism Alliance, signaling potential for ongoing retail and F&B transformation projects and multi-location experiential programs within transportation hubs and tourism sectors.

Strategic growth capacity Part of a global network via Perkins+Will since 2015 suggests scalability for larger, cross-market projects and access to shared research, sustainability, and innovation resources that can be leveraged in proposals to larger clients.

Sustainability angle The emphasis on research, innovation, and sustainability aligned with Perkins+Will heritage offers a talking point to win projects requiring sustainable design, wayfinding, and human-centered experience strategies.

Talent and leadership shifts A notable leadership change in 2021 and a broad geographic footprint across four offices imply opportunities to position as a stable partner during leadership transitions and to propose cross-office collaboration for multinational bids.