Change management niche Target Positive Disruption as a boutique change management consultant that offers training, consulting, and keynote services for organizations undergoing transitions, emphasizing quick wins and big change projects to drive recurring engagements.

Small team agility Leverage their lean team (2-10 employees) to position as a flexible, hands-on partner for mid-market clients seeking nimble change specialists, with potential for retainer-based advisory and targeted workshops.

Regional focus Highlight Portland, Oregon base and regional reach to pursue clients with change initiatives in the Pacific Northwest, while expanding virtual services to broaden geographic footprint.

Digital presence Capitalize on existing tech stack and digital marketing channels (Mailchimp, SEO plugins, forms, and RSS) to generate inbound inquiries, nurture leads, and advance speaking engagements and training opportunities.

Growth pathways Position services for scalable offerings such as paid speaking engagements, change readiness assessments, executive coaching, and customized change programs to broaden revenue beyond one-off consultations.