Small, nimble retailer Target a boutique, high-touch sales approach focusing on customized art supplies bundles and collaborations with artists to boost order value given Poster Plus' small team and lean operations.

Multi‑channel presence Leverage existing WordPress and Shopify setup to propose integrated e commerce enhancements, email marketing optimization, and secure checkout experiences to drive conversions among DIY enthusiasts.

Affordability & payment Promote flexible payment options such as Apple Pay, PayPal, and Venmo to reduce friction for impulse buys and improve cart completion rates for art lovers at checkout.

Local arts focus Position Poster Plus as a Chicago‑centric arts supply destination with community events or workshops to increase foot traffic, student engagement, and repeat purchases from local creators.

Growth through partnerships Explore collaborations with independent artists, schools, and tiny studios to expand product offerings, create co branded bundles, and scale revenue while maintaining lean headcount.