POTOO® Employee Directory

Internet Marketplace PlatformsConnecticut, United States11-50 Employees

POTOO operates in the Internet Marketplace Platforms space, helping brands manage and grow their presence across online marketplaces through data-driven insights and practical action. Since its founding in 2014, the company has focused on providing visibility into unauthorized sellers, pricing violations, reseller activity, and overall marketplace performance, supported by proprietary technology and reporting plus strategic guidance. The aim is to protect brand value and strengthen channel oversight, enabling smarter decision-making across marketplaces. POTOO's clients are brands and manufacturers selling on online marketplaces, with services that cover monitoring unauthorized sellers, MAP enforcement support, and tracking of reseller activity, pricing, and inventory trends on platforms such as Amazon. The offering also includes monitoring for Lost Buy Box events, PDP changes, and stockouts, as well as access to customized dashboards and self-service insights to inform growth opportunities. The company is based in Norwalk, Connecticut, has a small-to-mid-sized team, and recently announced the appointment of Jennifer Elmashni as President in January 2025.

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