Mid-size insurer Target mid-sized businesses seeking reliable asset protection and project continuity; emphasize Pottencial Seguradora’s portfolio including construction guarantees, rental, machinery and equipment, and engineering risk coverage to address project risk and asset exposure.

Tech enablement Leverage their tech stack (Salesforce, SAP ECC, Flosum) to propose integrated digital solutions, policy administration automation, and data-driven underwriting partnerships that streamline operations for agents and brokers.

Growth opportunities With revenue in the lower mid-market range and a focused product line, align with growth-stage contractors, equipment rental fleets, and engineering firms needing scalable insurance programs and favorable terms.

Partnership potential Position as a value-added partner for risk management and compliance services, offering bundled coverage with warranty and engineering risk products to differentiate from competitors like Suhai Seguradora and larger peers.

Market positioning Highlight stability and patrimonial focus as selling points to asset-intensive industries, while leveraging digital channels and existing web presence to reach decision-makers in construction, manufacturing, and rental sectors.