Niche Market Focus Power ON specializes in enhancing Microsoft Power BI with solutions like Visual Planner, catering to organizations seeking advanced planning, forecasting, and collaborative features within their data analysis processes, presenting opportunities to target Power BI users looking for integrated planning tools.

Growing Solution Portfolio The company has recently launched innovative products such as Visual Modeler and Composite Model, indicating ongoing product development that can attract clients interested in expanding their analytics and modeling capabilities within Power BI environments.

SMB and Niche Customers With a relatively small team and revenue between $1M and $10M, Power ON likely serves small to medium-sized enterprises and niche organizations, providing tailored solutions that can be upsold or integrated into broader digital transformation initiatives.

Strategic Tech Integration Power ON’s focus on integrating with Microsoft Power BI and Azure Analysis Services presents opportunities to cross-sell to existing Microsoft ecosystem customers who require enhanced data planning, forecasting, and collaboration tools.

Social and Community Engagement Partnerships with community organizations such as the Triangle Community Center show a commitment to social impact, which can be leveraged to position the company as a socially responsible provider, appealing to clients prioritizing corporate social responsibility and community engagement.