Large regional reach Power Pac operates across three locations in Central Wisconsin and has grown its footprint through the acquisition of Country Sports, expanding their dealer network and potential cross-sell opportunities across more customers and service centers.

Diverse product lineup With the largest selection of powersports, lawn & garden, and marine equipment, plus tools and gear from top brands, there are multiple cross-sell and bundles opportunities (vehicles, accessories, maintenance) to drive higher average order value.

Strong service capability A dedicated parts department and team of qualified technicians enable aftermarket sales, maintenance contracts, and protection plans, suggesting recurring revenue through service and parts upsells.

Brand and categories Representing notable brands across motorsports, outdoor power equipment, and apparel creates entry points for both new and repeat customers, including seasonal promotions and gear partnerships that can be leveraged in targeted campaigns.

Digital marketing signals Active use of multiple ad platforms and analytics tools indicates spend on customer acquisition; there is potential to optimize campaigns for high-margin bundles, region-specific offers, and retargeting for service and parts.