Market Leadership PowerStep is the leading Podiatrist-recommended orthotics brand in the US, with nationwide retail presence in specialty and family shoe stores, indicating strong market penetration and a broad distribution network that can be leveraged for new product expansions or strategic partnerships.

Innovation Alignment Recent product launches such as ErgoShield occupational insoles and Doctor Hoy's topical pain relief products demonstrate a focus on innovative, health-oriented solutions, creating opportunities to cross-sell related wellness and injury prevention products to healthcare and corporate clients.

Strategic Collaborations Partnerships with organizations like the American Podiatric Medical Students’ Association highlight PowerStep's commitment to professional engagement and credibility, paving the way for collaborations with medical institutions or educational programs to promote new product lines.

Technology Integration Utilization of digital tools like Google Pay and marketing platforms such as Mautic indicates a forward-thinking approach to e-commerce and customer engagement, offering potential for digital marketing campaigns to boost consumer awareness and sales.

Growth Potential With revenue estimated between 50 and 100 million dollars and a relatively small employee base, PowerStep offers considerable room for sales growth through targeted B2B sales to medical professionals, retailers, and corporate wellness programs.