Market Leadership PowerStep holds the position as the top Podiatrist-recommended orthotic brand nationwide, indicating strong brand loyalty and credibility within the foot health market, providing a solid foundation for expanding distribution channels and product lines.

Strategic Partnerships Recent collaborations with the American Podiatric Medical Students’ Association suggest opportunities to enhance brand visibility through medical and academic partnerships, potentially increasing adoption among future professionals and consumers seeking expert-recommended solutions.

Product Innovation The launch of specialized products like ErgoShield occupational insoles and Doctor Hoy’s pain relief solutions demonstrates ongoing innovation, opening avenues to target niche markets such as occupational health and natural topical pain relief sectors.

Growth Potential With a revenue range of up to 100 million dollars and a moderate-sized team, PowerStep presents opportunities for upselling and cross-selling new insoles and foot health products to existing medical and retail distribution channels.

Digital and Retail Reach Utilizing online platforms and a broad retail presence in specialty stores and medical practices, PowerStep is well-positioned to expand e-commerce and direct-to-consumer sales, tapping into increasing consumer demand for foot health solutions.