Growing Market Reach Prénatal operates in multiple European markets with a strong presence in Italy, Spain, Portugal, and Greece, providing considerable opportunities to extend cross-border marketing efforts and product offerings tailored to these diverse customer bases.

Digital Expansion Potential With a comprehensive online store supported by advanced e-commerce tools such as WooCommerce, Klarna, and PayPal, there is significant potential to enhance digital marketing campaigns and personalized shopping experiences to increase online sales.

Customer Data Utilization Partnering with Mapp Digital indicates a focus on customer relationship management and data-driven marketing, presenting opportunities to leverage customer insights for targeted campaigns and improved retention strategies.

Competitive Positioning As a leading retailer with a wide product range for new mothers and children, Prénatal competes with major apparel and baby product brands; this opens chances to upsell complementary products and introduce exclusive collaborations to attract loyal customers.

Product and Service Expansion Given its extensive product portfolio and growing online presence, there is potential to develop new private label lines, exclusive services, or subscription-based offerings to reinforce customer loyalty and maximize lifetime value.