Collaborative partnerships Opportunity to expand co-marketing and joint programs with utilities and landowner education networks, leveraging Des Moines Water Works and Iowa State Extension collaborations to scale conservation-focused initiatives.

Sustainable ag initiatives PFI’s focus on reducing fertilizer use and land stewardship aligns with sustainable farming brands and fertilizer/nutrient management tech providers seeking field-ready pilots and case studies.

Industry engagement Active participation in events like Midwest Meat Summit and annual conferences indicates openings for sponsorships, speaking engagements, and vendor partnerships with agriculture supply chains and meat processors.

Digital outreach potential Existing tech stack (iCIMS, SharePoint, Zapier, DocuSign, WP Engine) suggests readiness for scalable digital programs; potential for selling marketing automation, candidate management, and digital collaboration tools to streamline outreach.

Brand recognition growth Award-winning campaigns and notable partnerships (Best of NAMA, Applegate collaboration) indicate opportunities to offer expanded visibility campaigns, creative services, and performance marketing to amplify impact.