Insights

Audience scale Practical Machinist attracts over 1.1 million monthly visitors, indicating a large, engaged audience of metalworking professionals ideal for targeted advertising, recruiter outreach, and content partnerships.

Diversified monetization Recent expansion into an online job board creates cross-sell opportunities for recruiting solutions, sponsored listings, and employer branding packages alongside existing ad tech from multiple platforms.

Strategic partnerships Past collaborations with industry nonprofits and tool manufacturers suggest openness to alliance programs, co-marketing, and sponsorships that amplify reach to veterans and transitioning workers in advanced manufacturing.

Growth potential Reported revenue range places Practical Machinist in the mid-market segment with room to upsell premium advertising, data-driven campaigns, and premium content partnerships as their platform matures.

Tech-enabled reach A tech stack spanning ad networks and marketing automation (Amazon, Google, Taboola, Mautic) indicates readiness for programmatic campaigns, CRM-driven outreach, and targeted content experiences.

Similar companies to Practical Machinist

Practical Machinist Tech Stack

Practical Machinist uses 8 technology products and services including Amazon Advertising, Microsoft Advertising, Taboola, and more. Explore Practical Machinist's tech stack below.

Practical Machinist's Email Address Formats

Practical Machinist uses at least 1 email format:
Practical Machinist Email FormatsExamplePercentage
First@practicalmachinist.comJohn@practicalmachinist.com
100%

Frequently Asked Questions

What is Practical Machinist's official website and social media links?

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Practical Machinist's official website is practicalmachinist.com and has social profiles on LinkedIn.

How much revenue does Practical Machinist generate?

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As of September 2026, Practical Machinist's annual revenue is estimated to be $25M - $50M.

What is Practical Machinist's NAICS code?

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Practical Machinist's NAICS code is 5162.

How many employees does Practical Machinist have currently?

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As of September 2026, Practical Machinist has approximately 72 employees across 4 continents, including North America, Asia and Africa. Key team members include Content Contributor: B. R. and Lean Consultant: J. K. Explore Practical Machinist's employee directory with LeadIQ.

What industry does Practical Machinist belong to?

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Practical Machinist operates in the Online Audio and Video Media industry.

What technology does Practical Machinist use?

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Practical Machinist's tech stack includes Amazon Advertising, Microsoft Advertising, Taboola, The Trade Desk, Simpli.fi, StackAdapt, Google Workspace and Mautic.

What is Practical Machinist's email format?

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Practical Machinist's email format typically follows the pattern of First@practicalmachinist.com. Find more Practical Machinist email formats with LeadIQ.

When was Practical Machinist founded?

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Practical Machinist was founded in 2002.
Practical Machinist logo

Practical Machinist

Online Audio and Video MediaIllinois, United States51-200 Employees

Practical Machinist operates as an online platform serving metalworking professionals by providing a space to learn techniques, obtain quick answers, and engage in peer discussions. The site attracts a large audience of practitioners and aims to support hands-on problem solving through community interaction, making it a primary resource for the industry. Based in Chicago, Illinois, the company has grown to host a broad user base and emphasizes its role as a peer-to-peer reference within metalworking. The platform also expanded into a job board in 2022, broadening its services to connect metalworkers with industrial employers.

In the metalworking and manufacturing technology sector, Practical Machinist positions itself as the most visited online destination for professionals seeking knowledge exchange and practical guidance. It operates within a community-driven model that complements technical resources, aligning with practitioners’ needs for timely information and peer support. The company has pursued partnerships and acquisitions in its history, including a notable expansion related to Melin Tool Company in 2020, reflecting a broader industry footprint and collaboration within its professional ecosystem.

Section iconCompany Overview

NAICS Code
5162
Founded
2002
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    Practical Machinist's revenue is estimated to be in the range of $25M - $50M

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