Insights

Growing Market Presence Practice Better has secured significant growth capital of US$13 million, indicating strong investor confidence and potential for expansion into new markets or product offerings within the wellness and health management sector.

Innovative Feature Launches Recent releases such as AI Health Insights and integrated payment solutions demonstrate the company's commitment to leveraging advanced technology, which can be appealing to practitioners seeking cutting-edge practice management tools.

Global Practitioner Community With over 50,000 practitioners worldwide, Practice Better has a broad user base that could be targeted for upselling new features, enhanced services, or premium subscriptions tailored to holistic health professionals.

Leadership Changes The appointment of a new CEO and hiring of a Head of People suggest strategic shifts and potential for company rebranding or new initiatives, creating opportunities for tailored sales pitches aligned with upcoming company directions.

Market Positioning Operating in a competitive landscape alongside platforms like SimplePractice and TheraNest, Practice Better’s focus on holistic health and integrated AI tools presents opportunities to differentiate through targeted value propositions and customized solutions for wellness professionals.

Practice Better Tech Stack

Practice Better uses 8 technology products and services including Xero, Reddit Ads, GitHub, and more. Explore Practice Better's tech stack below.

  • Xero
    Accounting
  • Reddit Ads
    Advertising
  • GitHub
    Communication And Collaboration
  • Prometheus
    Data Management
  • Font Awesome
    Font Scripts
  • Zendesk Chat
    Live Chat
  • Appcues
    User Onboarding
  • Ruby on Rails
    Web Frameworks

Media & News

Practice Better's Email Address Formats

Practice Better uses at least 1 format(s):
Practice Better Email FormatsExamplePercentage
First.Last@practicebetter.ioJohn.Doe@practicebetter.io
41%
First@practicebetter.ioJohn@practicebetter.io
12%
Last@practicebetter.ioDoe@practicebetter.io
6%
First.Last@practicebetter.ioJohn.Doe@practicebetter.io
41%

Frequently Asked Questions

Where is Practice Better's headquarters located?

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Practice Better's main headquarters is located at Toronto, Ontario Canada. The company has employees across 2 continents, including North AmericaAsia.

What is Practice Better's official website and social media links?

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Practice Better's official website is practicebetter.io and has social profiles on LinkedIn.

What is Practice Better's NAICS code?

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Practice Better's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Practice Better have currently?

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As of March 2026, Practice Better has approximately 84 employees across 2 continents, including North AmericaAsia. Key team members include Chief Growth Officer: A. K.Chief Financial Officer: A. G. A.Chief Of Staff: S. C.. Explore Practice Better's employee directory with LeadIQ.

What industry does Practice Better belong to?

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Practice Better operates in the Wellness and Fitness Services industry.

What technology does Practice Better use?

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Practice Better's tech stack includes XeroReddit AdsGitHubPrometheusFont AwesomeZendesk ChatAppcuesRuby on Rails.

What is Practice Better's email format?

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Practice Better's email format typically follows the pattern of First.Last@practicebetter.io. Find more Practice Better email formats with LeadIQ.

When was Practice Better founded?

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Practice Better was founded in 2014.

Practice Better

Wellness and Fitness ServicesOntario, Canada51-200 Employees

Holistic practices should never have to choose between exceptional client care and sustainable business growth. Whether in private or group practice, practitioners need an EHR that fuels both the well-being of their clients and the success of their practice.

Practice Better is that EHR.

We empower practitioners with cutting-edge tools for nutrition, lifestyle medicine, accessibility, accountability, and ongoing care—helping them drive better health outcomes. 

But we don’t stop there. 

We address the #1 challenge in private practice—client growth—by equipping practitioners with the strategies and resources to attract, retain, and serve clients more effectively. With AI and automation, Practice Better eliminates tedious admin, giving practitioners more time to focus fully on clients and growth—no compromises.

With a global community of 50,000+ practitioners leading the charge in prevention and whole-person care, Practice Better isn’t just a platform—it’s a movement. 

Together, we’re redefining health and building a future where holistic care thrives.

Section iconCompany Overview

Headquarters
Toronto, Ontario Canada
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Practice Better's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Practice Better's revenue is estimated to be in the range of $25M$50M

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