Insights

Strong Market Position Practice Better operates within the growing wellness and fitness services industry, serving a global community of over 50,000 practitioners. Its sizable market presence indicates high adoption potential for advanced practice management and health tech solutions.

Recent Funding Growth The company received $13M in growth capital from CIBC Innovation Banking, highlighting investor confidence and potential for scaling innovative features and expanding market reach, creating opportunities for strategic partnerships and upselling.

Innovative Technology Use With a tech stack including AI, automation, and integrated payment solutions, Practice Better demonstrates a commitment to cutting-edge tools that improve efficiency and client engagement, presenting opportunities for integrating additional SaaS solutions.

Product Expansion Recent launches such as AI Health Insights and Practice Better Payments suggest an active product development pipeline, making it ideal to offer complementary products that enhance practice management and client outcomes.

Leadership and Growth Strategic leadership changes, including new CEO and Head of People appointments, point to a focus on organizational growth and innovation, providing prospects for executive-level solutions and specialized consulting services tailored to scale operations.

Practice Better Tech Stack

Practice Better uses 8 technology products and services including Xero, Reddit Ads, GitHub, and more. Explore Practice Better's tech stack below.

  • Xero
    Accounting
  • Reddit Ads
    Advertising
  • GitHub
    Communication And Collaboration
  • Prometheus
    Data Management
  • Font Awesome
    Font Scripts
  • Zendesk Chat
    Live Chat
  • Appcues
    User Onboarding
  • Ruby on Rails
    Web Frameworks

Media & News

Practice Better's Email Address Formats

Practice Better uses at least 1 format(s):
Practice Better Email FormatsExamplePercentage
First.Last@practicebetter.ioJohn.Doe@practicebetter.io
39%
First@practicebetter.ioJohn@practicebetter.io
15%
Last@practicebetter.ioDoe@practicebetter.io
7%
First.Last@practicebetter.ioJohn.Doe@practicebetter.io
39%

Frequently Asked Questions

Where is Practice Better's headquarters located?

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Practice Better's main headquarters is located at Toronto, ON CA. The company has employees across 2 continents, including North AmericaAsia.

What is Practice Better's official website and social media links?

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Practice Better's official website is practicebetter.io and has social profiles on LinkedIn.

What is Practice Better's NAICS code?

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Practice Better's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Practice Better have currently?

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As of October 2025, Practice Better has approximately 78 employees across 2 continents, including North AmericaAsia. Key team members include Chief Growth Officer: A. K.Chief Of Staff: S. C.Vice President, Chief Of Staff To The Chief Executive Officer: L. K.. Explore Practice Better's employee directory with LeadIQ.

What industry does Practice Better belong to?

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Practice Better operates in the Wellness and Fitness Services industry.

What technology does Practice Better use?

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Practice Better's tech stack includes XeroReddit AdsGitHubPrometheusFont AwesomeZendesk ChatAppcuesRuby on Rails.

What is Practice Better's email format?

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Practice Better's email format typically follows the pattern of First.Last@practicebetter.io. Find more Practice Better email formats with LeadIQ.

When was Practice Better founded?

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Practice Better was founded in 2014.
Practice Better

Practice Better

Wellness and Fitness ServicesOntario, Canada51-200 Employees

Holistic practices should never have to choose between exceptional client care and sustainable business growth. Whether in private or group practice, practitioners need an EHR that fuels both the well-being of their clients and the success of their practice.

Practice Better is that EHR.

We empower practitioners with cutting-edge tools for nutrition, lifestyle medicine, accessibility, accountability, and ongoing care—helping them drive better health outcomes. 

But we don’t stop there. 

We address the #1 challenge in private practice—client growth—by equipping practitioners with the strategies and resources to attract, retain, and serve clients more effectively. With AI and automation, Practice Better eliminates tedious admin, giving practitioners more time to focus fully on clients and growth—no compromises.

With a global community of 50,000+ practitioners leading the charge in prevention and whole-person care, Practice Better isn’t just a platform—it’s a movement. 

Together, we’re redefining health and building a future where holistic care thrives.

Section iconCompany Overview

Headquarters
Toronto, ON CA
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Practice Better's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Practice Better's revenue is estimated to be in the range of $10M$25M

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