Insights

Strong Market Presence Practice Better serves a large and growing community of over 50,000 practitioners globally, indicating substantial market adoption and potential for expansion into additional wellness and healthcare verticals.

Innovative Technology Adoption The company's integration of AI, automation, and comprehensive practice management features demonstrates a forward-thinking approach, creating opportunities to upsell advanced tools and integrations to existing clients seeking efficiency and better patient outcomes.

Recent Funding Boost With a recent $13 million growth capital infusion, Practice Better is positioned for strategic growth, product development, and potential expansion into new markets or service offerings, opening avenues for partnership and financial investment.

Expanding Product Suite Launching features like AI Health Insights and integrated payments indicates a focus on enhancing user experience and service capabilities, suggesting opportunities to promote these innovations to practitioners looking for all-in-one solutions.

Leadership and Growth Strategy Recent leadership updates, including new CEO Kim Walsh and Head of People Kate O'Brien, signal a growth-oriented strategy that may involve scaling sales efforts, strengthening client relationships, and exploring new customer acquisition channels.

Practice Better Tech Stack

Practice Better uses 8 technology products and services including Xero, Reddit Ads, GitHub, and more. Explore Practice Better's tech stack below.

  • Xero
    Accounting
  • Reddit Ads
    Advertising
  • GitHub
    Communication And Collaboration
  • Prometheus
    Data Management
  • Font Awesome
    Font Scripts
  • Zendesk Chat
    Live Chat
  • Appcues
    User Onboarding
  • Ruby on Rails
    Web Frameworks

Media & News

Practice Better's Email Address Formats

Practice Better uses at least 1 format(s):
Practice Better Email FormatsExamplePercentage
First.Last@practicebetter.ioJohn.Doe@practicebetter.io
39%
First@practicebetter.ioJohn@practicebetter.io
15%
Last@practicebetter.ioDoe@practicebetter.io
7%
First.Last@practicebetter.ioJohn.Doe@practicebetter.io
39%

Frequently Asked Questions

What is Practice Better's official website and social media links?

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Practice Better's official website is practicebetter.io and has social profiles on LinkedIn.

What is Practice Better's NAICS code?

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Practice Better's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Practice Better have currently?

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As of December 2025, Practice Better has approximately 76 employees across 2 continents, including North AmericaAsia. Key team members include Chief Growth Officer: A. K.Chief Of Staff: S. C.President: J. M.. Explore Practice Better's employee directory with LeadIQ.

What industry does Practice Better belong to?

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Practice Better operates in the Wellness and Fitness Services industry.

What technology does Practice Better use?

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Practice Better's tech stack includes XeroReddit AdsGitHubPrometheusFont AwesomeZendesk ChatAppcuesRuby on Rails.

What is Practice Better's email format?

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Practice Better's email format typically follows the pattern of First.Last@practicebetter.io. Find more Practice Better email formats with LeadIQ.

When was Practice Better founded?

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Practice Better was founded in 2014.

Practice Better

Wellness and Fitness ServicesOntario, Canada51-200 Employees

Holistic practices should never have to choose between exceptional client care and sustainable business growth. Whether in private or group practice, practitioners need an EHR that fuels both the well-being of their clients and the success of their practice.

Practice Better is that EHR.

We empower practitioners with cutting-edge tools for nutrition, lifestyle medicine, accessibility, accountability, and ongoing care—helping them drive better health outcomes. 

But we don’t stop there. 

We address the #1 challenge in private practice—client growth—by equipping practitioners with the strategies and resources to attract, retain, and serve clients more effectively. With AI and automation, Practice Better eliminates tedious admin, giving practitioners more time to focus fully on clients and growth—no compromises.

With a global community of 50,000+ practitioners leading the charge in prevention and whole-person care, Practice Better isn’t just a platform—it’s a movement. 

Together, we’re redefining health and building a future where holistic care thrives.

Section iconCompany Overview

NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Practice Better's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Practice Better's revenue is estimated to be in the range of $10M$25M

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