Expansion through acquisitions Practice Better recently acquired That Clean Life Inc., demonstrating a strategic move to expand its offerings and reach in the wellness and fitness services industry. This acquisition presents a potential opportunity for cross-selling to the acquired company's client base while enhancing Practice Better's overall market positioning.
New product features for client engagement With the launch of Practice Better Payments and That Clean Life's AI Health Insights, Practice Better has introduced new capabilities that can be leveraged as selling points to attract new clients and retain existing ones. These innovative features enhance client engagement and streamline workflows, providing sales reps with compelling benefits to pitch to potential prospects.
Key leadership changes The recent appointment of Kim Walsh as Practice Better's CEO brings fresh leadership to the company, potentially signaling new strategic directions and growth opportunities. Sales professionals should leverage this leadership change as a conversation starter to explore evolving business priorities and solutions that align with the new CEO's vision.
Investment and growth opportunities Practice Better's successful funding rounds, including a notable $27 million growth investment led by Five Elms Capital, indicate strong financial health and growth potential. Sales development representatives can highlight this financial stability and growth trajectory to instill confidence in potential clients about Practice Better's long-term viability and investment in continuous improvement.
Industry tie-ups for value addition The collaboration between Practice Better and That Clean Life, leading to the integration of AI Health Insights, showcases a commitment to innovation and enhancing the client experience. Sales and business development professionals can leverage these strategic partnerships as a unique selling proposition to differentiate Practice Better from competitors and attract clients seeking cutting-edge solutions.
1-888-653-2347 
support@leadiq.com 
