Insights

Diverse Product Portfolio PRADCO Outdoor Brands offers an extensive range of hunting and fishing products, including game calls, scents, attractants, feeders, cameras, and fishing lures. This diverse portfolio presents multiple cross-selling opportunities within the outdoor sporting goods market.

Strategic Acquisitions The company's recent acquisition of Ani-Logics Outdoors and longstanding ownership of brands like Whitetail Institute indicate a growth strategy focused on expanding its product offerings in deer nutrition and related markets, opening avenues for tailored marketing and product bundling.

Innovation & New Launches PRADCO regularly introduces innovative products such as the BOOYAH Flash Point Minnows and the Blazer Dog Feeder, demonstrating a focus on product development that can drive seasonal sales and attract new customer segments through targeted campaigns.

Established Presence With a heritage dating back to 1894 and a leadership position as the largest manufacturer in its industry, PRADCO's brand recognition offers a solid foundation for increasing market penetration and leveraging historical trust to introduce new product lines.

Technology Integration Utilizing modern web technologies and analytics tools like Google Tag Manager and New Relic, PRADCO can enhance digital marketing efforts, optimize online sales channels, and identify consumer trends for more targeted sales initiatives.

Similar companies to PRADCO Outdoor Brands

PRADCO Outdoor Brands Tech Stack

PRADCO Outdoor Brands uses 8 technology products and services including jQuery Migrate, Netlify, HTML, and more. Explore PRADCO Outdoor Brands's tech stack below.

  • jQuery Migrate
    Javascript Libraries
  • Netlify
    Platform As A Service
  • HTML
    Programming Languages
  • New Relic
    Real User Monitoring
  • reCAPTCHA
    Security
  • Google Tag Manager
    Tag Management
  • GoDaddy
    Web Hosting
  • Nginx
    Web Servers

Media & News

PRADCO Outdoor Brands's Email Address Formats

PRADCO Outdoor Brands uses at least 1 format(s):
PRADCO Outdoor Brands Email FormatsExamplePercentage
FLast@pradcooutdoorbrands.comJDoe@pradcooutdoorbrands.com
95%
F.Last@pradcooutdoorbrands.comJ.Doe@pradcooutdoorbrands.com
3%
FMiddleLast@pradcooutdoorbrands.comJMichaelDoe@pradcooutdoorbrands.com
1%
FirstLast@pradcooutdoorbrands.comJohnDoe@pradcooutdoorbrands.com
1%

Frequently Asked Questions

Where is PRADCO Outdoor Brands's headquarters located?

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PRADCO Outdoor Brands's main headquarters is located at Birmingham, Alabama United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is PRADCO Outdoor Brands's official website and social media links?

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PRADCO Outdoor Brands's official website is pradcooutdoorbrands.com and has social profiles on LinkedIn.

How much revenue does PRADCO Outdoor Brands generate?

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As of March 2026, PRADCO Outdoor Brands's annual revenue is estimated to be $45M.

What is PRADCO Outdoor Brands's SIC code NAICS code?

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PRADCO Outdoor Brands's SIC code is 3949 - Sporting and Athletic Goods, Not Elsewhere Classified NAICS code is 31-33 - Manufacturing.

How many employees does PRADCO Outdoor Brands have currently?

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As of March 2026, PRADCO Outdoor Brands has approximately 217 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Operating Officer: S. M.Vp Of People & Culture: H. C.Vice President And General Manager (fishing Division): B. S.. Explore PRADCO Outdoor Brands's employee directory with LeadIQ.

What industry does PRADCO Outdoor Brands belong to?

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PRADCO Outdoor Brands operates in the Manufacturing industry.

What technology does PRADCO Outdoor Brands use?

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PRADCO Outdoor Brands's tech stack includes jQuery MigrateNetlifyHTMLNew RelicreCAPTCHAGoogle Tag ManagerGoDaddyNginx.

What is PRADCO Outdoor Brands's email format?

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PRADCO Outdoor Brands's email format typically follows the pattern of FLast@pradcooutdoorbrands.com. Find more PRADCO Outdoor Brands email formats with LeadIQ.

When was PRADCO Outdoor Brands founded?

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PRADCO Outdoor Brands was founded in 1894.

PRADCO Outdoor Brands

ManufacturingAlabama, United States201-500 Employees

PRADCO Outdoor Brands is the largest company in the world that manufactures and markets major hunting and fishing brands and products under one parent organization. It is a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures.

Our powerful portfolio ranges from top lure brands Rebel, Yum, Booyah, Lindy and Bomber Saltwater Grade to top hunting brands such as Moultrie, Summit, Code Blue and Knight & Hale.

PRADCO Outdoor Brands’ heritage in the outdoor business goes all the way back to 1894, when Heddon Lures was founded on the banks of the Old Mill Pond in Dowagiac, Michigan. PRADCO Outdoor Brands’ have been reaching consumers for parts of three centuries, which gives it a rich heritage to set it apart from its competitors.

headquartered in Birmingham, Alabama, PRADCO Outdoor Brands has manufacturing locations in Alabama and Arkansas.

Section iconCompany Overview

Headquarters
Birmingham, Alabama United States
SIC Code
3949 - Sporting and Athletic Goods, Not Elsewhere Classified
NAICS Code
31-33 - Manufacturing
Founded
1894
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    PRADCO Outdoor Brands's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    PRADCO Outdoor Brands's revenue is estimated to be in the range of $100M$250M

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