Insights

Expanding Product Portfolio PRADCO Outdoor Brands continuously introduces new products such as the BOOYAH Flash Point Minnows and Micro Series, indicating ongoing innovation and an opportunity to upsell complementary fishing tackle and lures to existing customers.

Strategic Partnerships Recent collaborations with Bass Pro Shops to develop in-store custom lure shops demonstrate potential for joint marketing initiatives and exclusive product offerings to target retail partners and enhance in-store visibility.

Acquisition Growth The acquisition of Ani-Logics Outdoors and the hiring of a mergers and acquisitions director suggest active growth strategies, providing opportunities to cross-sell or introduce new product lines within the acquired companies’ customer bases.

Heritage and Market Position With a rich history dating back to 1894 and a broad portfolio of leading brands, PRADCO has a strong brand recognition and loyal customer base, making it an ideal partner for premium product collaborations and expansion into new outdoor markets.

Innovation in Sustainability Development of PPE during the COVID-19 pandemic shows the company's agility and commitment to innovation, presenting prospects for future environmentally friendly or health-related outdoor products that resonate with eco-conscious consumers.

Similar companies to PRADCO Outdoor Brands

PRADCO Outdoor Brands Tech Stack

PRADCO Outdoor Brands uses 8 technology products and services including Google Cloud, Astro, HTML, and more. Explore PRADCO Outdoor Brands's tech stack below.

  • Google Cloud
    Infrastructure As A Service
  • Astro
    Page Builders
  • HTML
    Programming Languages
  • Java
    Programming Languages
  • Yoast SEO
    Search Engines
  • Google Tag Manager
    Tag Management
  • GoDaddy
    Web Hosting
  • Nginx
    Web Servers

Media & News

PRADCO Outdoor Brands's Email Address Formats

PRADCO Outdoor Brands uses at least 1 format(s):
PRADCO Outdoor Brands Email FormatsExamplePercentage
FLast@pradcooutdoorbrands.comJDoe@pradcooutdoorbrands.com
95%
F.Last@pradcooutdoorbrands.comJ.Doe@pradcooutdoorbrands.com
3%
FMiddleLast@pradcooutdoorbrands.comJMichaelDoe@pradcooutdoorbrands.com
1%
FirstLast@pradcooutdoorbrands.comJohnDoe@pradcooutdoorbrands.com
1%

Frequently Asked Questions

Where is PRADCO Outdoor Brands's headquarters located?

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PRADCO Outdoor Brands's main headquarters is located at Birmingham, Alabama United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is PRADCO Outdoor Brands's official website and social media links?

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PRADCO Outdoor Brands's official website is pradcooutdoorbrands.com and has social profiles on LinkedIn.

What is PRADCO Outdoor Brands's NAICS code?

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PRADCO Outdoor Brands's NAICS code is 31-33 - Manufacturing.

How many employees does PRADCO Outdoor Brands have currently?

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As of June 2026, PRADCO Outdoor Brands has approximately 218 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Operating Officer: S. M.Vp Of People & Culture: H. C.Vice President And General Manager (fishing Division): B. S.. Explore PRADCO Outdoor Brands's employee directory with LeadIQ.

What industry does PRADCO Outdoor Brands belong to?

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PRADCO Outdoor Brands operates in the Manufacturing industry.

What technology does PRADCO Outdoor Brands use?

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PRADCO Outdoor Brands's tech stack includes Google CloudAstroHTMLJavaYoast SEOGoogle Tag ManagerGoDaddyNginx.

What is PRADCO Outdoor Brands's email format?

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PRADCO Outdoor Brands's email format typically follows the pattern of FLast@pradcooutdoorbrands.com. Find more PRADCO Outdoor Brands email formats with LeadIQ.

When was PRADCO Outdoor Brands founded?

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PRADCO Outdoor Brands was founded in 1894.

PRADCO Outdoor Brands

ManufacturingAlabama, United States201-500 Employees

PRADCO Outdoor Brands is the largest company in the world that manufactures and markets major hunting and fishing brands and products under one parent organization. It is a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures.

Our powerful portfolio ranges from top lure brands Rebel, Yum, Booyah, Lindy and Bomber Saltwater Grade to top hunting brands such as Moultrie, Summit, Code Blue and Knight & Hale.

PRADCO Outdoor Brands’ heritage in the outdoor business goes all the way back to 1894, when Heddon Lures was founded on the banks of the Old Mill Pond in Dowagiac, Michigan. PRADCO Outdoor Brands’ have been reaching consumers for parts of three centuries, which gives it a rich heritage to set it apart from its competitors.

headquartered in Birmingham, Alabama, PRADCO Outdoor Brands has manufacturing locations in Alabama and Arkansas.

Section iconCompany Overview

Headquarters
Birmingham, Alabama United States
NAICS Code
31-33 - Manufacturing
Founded
1894
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    PRADCO Outdoor Brands's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    PRADCO Outdoor Brands's revenue is estimated to be in the range of $100M$250M

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