Regional litigation focus Target firms and corporate legal departments in the Seattle, Portland, and Anchorage markets with a focus on regional litigation expertise and a nimble, service-driven approach that appeals to mid-market clients seeking cost-effective, specialized litigation partner.

Mediation Practice Expansion Leverage the firm’s newly launched mediation practice as a cross-sell opportunity to clients facing first-chair litigation costs, offering alternative dispute resolution options that can reduce time to resolution and legal spend.

AV Peer Recognition Highlight the firm's AV rating in outreach to risk-averse clients and procurement teams that prioritize high ethics and top-tier legal ability, using it to differentiate from larger firms with higher overhead.

Technology Stack Position digital and client-service capabilities around the firm’s technology stack (WordPress, Adobe Experience Cloud, Google Cloud, Microsoft 365, analytics) to support sophisticated client portals, secure communications, and scalable marketing and matter management.

Growth and succession signals Identify opportunities tied to mid-sized growth in the Pacific Northwest by aligning with firms or corporate legal departments seeking a regional partner with a proven revenue base ($25M–$50M) and a culture of problem solving, potentially opening co-counsel and referral arrangements.