Expanding Product Line Premier Body Armor is actively diversifying its offerings with new product launches such as pepper spray collections, backpack inserts, and specialized rifle-rated plates, creating cross-sell opportunities across civilian, law enforcement, and tactical markets.

Law Enforcement Focus The introduction of LEOnline, a procurement platform tailored specifically for law enforcement agencies, indicates a strategic shift to capture larger institutional contracts and streamline sales channels within the law enforcement sector.

Market Innovation Recent development of discreet and wearable armor solutions like the Everyday Armor T-Shirt 360 and armored laptop cases suggests opportunities to target civilians seeking concealed protection and high-net-worth individuals interested in innovative personal safety products.

Event Engagement Active participation in industry events such as Gun Owners Advocacy Summit enhances brand visibility among key consumer groups and advocacy organizations, offering direct access to potential sales pipelines within the passionate firearms and safety communities.

Digital Sales Readiness The adoption of multiple online payment and marketing tools along with a dedicated website positions Premier Body Armor to scale e-commerce sales, especially through targeted digital campaigns and tailored product promotions to security-conscious consumers.