Local Market Leverage Leverage Premier Commercial Realty’s deep focus on McHenry, Kane, and Lake counties and its 30+ years of local expertise to target clients seeking localized CRE advice, access to regional networks, and tailored market insights.

Strong Broker Network Highlight the firm’s extensive connections through Chicagoland broker communities and national networks (SIOR, CCIM, NICAR, AIRE, NAR) to position Premier as a gateway for off-market opportunities and collaborative deals.

Experience & Succession Capitalize on the family-led transition with Bruce and Kevin Kaplan since 2015, emphasizing continuity, trusted relationships, and stability to win clients seeking long-term partnerships.

Digital Exposure Promote the firm’s online visibility and property exposure through Costar, LoopNet, and a multi-platform web presence to attract buyers and tenants who value broad reach and marketing efficiency.

Growth Signals Target mid-size CRE owners and investors given revenue range and lean team size; identify opportunities to expand service lines (valuation, brokerage, property management) to scale revenue while maintaining personalized service.