Growth and scale Premier is a mid-sized office equipment dealer with 51-200 employees and revenue in the tens of millions, indicating potential for upsell in IT and print infrastructure, service contracts, and managed print services as they scale.

Regional footprint With offices in Marshalltown, Des Moines, and Fort Madison in Iowa and a long-standing local service orientation, there is a readiness for localized onboarding of new equipment fleets, service programs, and on-site support packages.

Longstanding relationships Serving over 2,500 clients for over 15 years demonstrates strong client retention potential; opportunities exist to expand maintenance plans, upgrades, and bundled solutions to existing customers.

Technology focus Describes providing technology solutions and value with a modern tech stack; sellings ideas include managed IT services, cybersecurity, print security, and workflow optimization to modernize office operations.

Growth potential As part of a Xerox-backed network since 2011 and growing rapidly, Premier may benefit from enterprise-grade financing options, scalable leasing programs, and expanded product lines to attract larger deals and multi-year contracts.