Sportsbook Synergy Opportunity to expand cross-sell between casino floor and TwinSpires Sportsbook, leveraging existing sports betting interest to boost loyalty program signups and slot/table play through targeted promotions.

Promotions & Loyalty Leverage New Member 5X Spin & Win and sign-up bonuses to drive data collection and personalized offers for high-value players, enabling targeted retention campaigns and higher lifetime value.

Partnership Expansion Current partnerships with online operators and racing entities suggest room to broaden co-marketing with Parx Racing, Bet365, and local charities for community events that raise brand awareness and credit-installed spend.

Data-Driven Upsell Utilize SAP SuccessFactors, MicroStrategy and existing loyalty data to identify high-propensity guests for premium experiences, exclusive events, and private gaming areas to increase average spend.

Community Engagement Strengthen CSR-aligned promotions with local nonprofits and veterans’ groups to drive foot traffic during off-peak periods while building brand goodwill and incremental visitation.