Expansion of Ad Support Pressboard has recently enhanced its platform by adding export support for TikTok Ads, Twitter Ads, Tweets, and Google Ads, indicating an opportunity to offer tailored integrations or advanced analytics services for these growing social media channels.

Strategic Partnerships The company's recent collaboration with impact.com highlights a focus on partnership marketing and cross-channel measurement, presenting prospects for joint ventures or bundled solutions targeting brands investing in partnership campaigns.

Rapid Growth Recognition Being named to the 2019 Deloitte Fast 50 underscores Pressboard’s strong growth trajectory, suggesting an expanding customer base and potential for upselling or premium service offerings to high-growth clients in the advertising measurement space.

Funding Milestone With a $2 million Series A funding round led by Vancouver Founder Fund, there is evidence of investor confidence and room for scaling operations, which can be leveraged to identify prospects looking for innovative ad measurement tools.

Industry Positioning Operating in the competitive advertising services industry with notable clients like top publishers, agencies, and brands positions Pressboard as a trusted provider, presenting opportunities to target similar organizations seeking reliable branded content measurement solutions.