Franchise expansion Price Attack plans to add 10 new stores in 2026 and has launched a strategic franchise support program to accelerate network growth, indicating a strong opportunity to introduce wholesale or brand-building product packages, training services, and franchisor-approved supplier arrangements.

Loyalty program The Hair Points loyalty program and accompanying Hair Awards campaign create ongoing customer engagement channels. This presents opportunities to pitch targeted professional-grade product bundles, exclusive promotions for salon clients, and data-driven upsell/cross-sell campaigns through loyalty messaging.

Salon integration Each Price Attack store operates a full-service in-house salon with qualified hairdressers. This provides a steady cross-sell avenue for high-margin professional products, color systems, tools, and service add-ons promoted to both retail customers and salon clients.

Digital and analytics Active use of tech stack including Xero, The Trade Desk, Crazy Egg, Hotjar, Tableau, Mailchimp suggests a readiness for data-driven marketing, attribution, and e-commerce optimization. A sales approach can highlight premium digital advertising services, data insights for promotions, and streamlined B2B partnerships.

Financial upside Revenue range of 10–25 million and a mid-sized store footprint with a substantial growth plan signal potential for scaled supplier partnerships, exclusive product lines, and bulk procurement programs aimed at improving margin and supporting rapid store onboarding.