Insights

Market Leadership Pricer is a global technology leader in in-store communication and retail tech with a track record of over 380 million electronic shelf labels deployed in more than 28,000 stores across 80+ countries, signaling strong credibility and large upsell potential to retailers seeking scalable ESL solutions.

New Platform Launch The rollout of Pricer Avenue, a shelf-edge communication platform, announced at NRF and showcased at EuroShop 2026, indicates a strategic product expansion and a clear entry point to upsell advanced ESL and shelf-edge experiences to existing and new customers.

Retail Partnerships Recent collaborations with NorgesGruppen and Company Shop Group demonstrate ongoing adoption of ESL and in-store automation across grocery and UK retail segments, presenting opportunities to expand deployments, cross-sell adjacent services, and leverage case studies.

Operational Efficiency Pricer emphasizes energy-efficient, easily integrable solutions that drive operational efficiency and sales uplift, aligning with retailers’ focus on cost reduction and improved shelf execution—a strong rationale for pursuing procurement and IT consolidation opportunities.

Financial Stability With revenue in the hundred-million-dollar range and a Nasdaq Stockholm listing, Pricer shows financial maturity and scale, making it a credible partner for longer-term multi-site rollouts and enterprise-level commitments.

Similar companies to Pricer

Pricer Tech Stack

Pricer uses 8 technology products and services including Google Cloud Firestore, OAuth, Bash, and more. Explore Pricer's tech stack below.

Google Cloud Firestore
Database
OAuth
Identity And Access Management
Bash
Operating Systems & Computing Languages
JavaScript
Programming Languages
C++
Programming Languages
Google
Search Engines
Google Analytics
Web Analytics
Facebook Widget
Widgets

Media & News

Pricer's Email Address Formats

Pricer uses at least 1 format(s):

Pricer Email Formats	Example	Percentage
First.Last@pricer.com	John.Doe@pricer.com	97%
Last@pricer.com	Doe@pricer.com	2%
First_Last@pricer.com	John_Doe@pricer.com	1%

Frequently Asked Questions

Where is Pricer's headquarters located?

Pricer's main headquarters is located at 47 Hälsingegatan Stockholm, Stockholm 113 31 Sweden. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is Pricer's phone number?

You can contact Pricer's main corporate office by phone at

+1-212-835-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Pricer's stock symbol?

Pricer is a publicly traded company; the company's stock symbol is 0H38.L.

What is Pricer's official website and social media links?

Pricer's official website is pricer.com and has social profiles on LinkedIn.

How much revenue does Pricer generate?

As of June 2026, Pricer's annual revenue is estimated to be $243M.

What is Pricer's NAICS code?

Pricer's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Pricer have currently?

As of June 2026, Pricer has approximately 332 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Cfo: H. B.Chief Commercial Officer (cco): K. B.Chief Technology Officer: C. C.. Explore Pricer's employee directory with LeadIQ.

What industry does Pricer belong to?

Pricer operates in the Technology, Information and Internet industry.

What technology does Pricer use?

Pricer's tech stack includes Google Cloud FirestoreOAuthBashJavaScriptC++GoogleGoogle AnalyticsFacebook Widget.

What is Pricer's email format?

Pricer's email format typically follows the pattern of First.Last@pricer.com. Find more Pricer email formats with LeadIQ.

When was Pricer founded?

Pricer was founded in 1991.

Pricer

Q: What is Pricer's official website and social media links?

Pricer's official website is pricer.com. Pricer has social profiles on LinkedIn.

Q: How many employees does Pricer have currently?

Pricer has approximately 332 employees.

Q: What technology does Pricer use?

Pricer's tech stack includes Google Cloud Run, HiBob, Chef Infra, Font Awesome, Linkedin Sign-in.

Q: What is Pricer's NAICS code?

Pricer's NAICS code is 5415 (Computer Systems Design and Related Services).

Technology, Information and InternetStockholm, Sweden201-500 Employees

Pricer is a Swedish technology company focused on in-store communication and digitalization for retailers, aiming to shape shopping experiences and improve efficiency. Its core offering centers on electronic shelf labels and shelf-edge communications that integrate with existing systems and emphasize energy efficiency and user-friendliness. Founded in 1991 and headquartered in Stockholm, the company operates globally as a mid-sized firm and is listed on Nasdaq Stockholm. 

The business has deployed more than 380 million ESLs across over 28,000 stores in more than 80 countries, demonstrating its international reach. In January 2026, Pricer launched Pricer Avenue, a shelf-edge communications platform, at the NRF flagship event in New York, with subsequent activity at EuroShop 2026.