Growing Brick-and-Mortar Presence Prima Coffee's recent opening of a new showroom and retail location in Louisville indicates an expanding physical footprint, providing opportunities to offer in-store equipment sales, demonstrations, and personalized consultations to local customers.

Ecommerce Expansion The company's investment in eCommerce platforms such as BigCommerce and Brightpearl suggests a strategic focus on online sales channels, opening avenues to upsell accessories, replacement parts, and premium equipment to a broader customer base.

Innovative Product Launches With recent product launches like the Marco Pour'd System and collaborations such as the Elrocioretreat partnership, Prima Coffee demonstrates a commitment to innovative solutions that can be cross-sold or bundled with complementary brewing and coffee-making products.

Market for Pre-Owned Equipment The launch of Second Shot Market indicates a growing market segment for pre-owned and open-box coffee equipment, offering opportunities for sales representatives to promote affordable gear and maintenance services to cost-conscious or sustainability-focused customers.

Customer Service Focus Prima Coffee's emphasis on friendly, knowledgeable customer service and localized operations positions it to respond swiftly to regional demand spikes, enabling targeted sales approaches for specialty equipment and personalized service packages.