Market Expansion Swiss medical device firm PRIMA Lab SA targets both human and animal health diagnostics with CE-certified quick tests, presenting a cross-market opportunity to sell to clinics, veterinary centers, and consumer health channels across Europe.

Retail & Vet Partnerships With a focus on rapid, easy-to-use tests for individuals and pets, pursue partnerships with pharmacies, pet stores, and veterinary chains to broaden distribution and drive doorstep and in-clinic adoption.

Professional Use Growth PRIMA Lab’s rapid tests for professional use can be marketed to medical centers and clinics seeking to enhance service speed and patient throughput, offering a clear value proposition around quick clinical decision support.

Event Visibility Participation as an exhibitor at Cosmofarma 2026 provides a high-visibility platform to engage pharmacists and healthcare professionals, enabling lead generation and channel validation in a key European market.

Affordability & Accessibility Emphasize the 5- to 10-minute quick-check capability and portability to position products for budget-conscious clinics and home-use segments, highlighting cost-per-test advantages and scalable deployment.