NA Market Expansion North America expansion is evident with Prima Power Laserdyne LLC appointing a 3D Laser Sales Manager for the region and active participation in industry events. Regional sales leadership for California and Arizona plus expansion into Mexico signal a push for turnkey automation projects in the US Southwest and Mexican markets. Target opportunities include selling integrated lines that combine laser processing with punching, bending and software to shops upgrading from legacy equipment.

Energy Efficiency Upsell Energy efficiency upgrades for hydraulic Combi, Punching and Shearing have been launched, delivering notable power reductions. This creates a compelling ROI story for manufacturers facing rising energy costs and sustainability requirements. Opportunities exist to package these upgrades as offers and service contracts, with monitoring of energy usage and workflow optimization integrated with existing automation systems.

End-to-End Automation Prima Power offers a broad portfolio including Flexible Manufacturing Systems, Automation and Robotics, Software, Punching, Shearing and Combi, Bending and Laser processing. This enables selling turnkey end to end automation solutions for sheet metal shops undergoing digital transformation. Focus on customers with older or manual equipment and pursue cross selling with ABB Robotics and software driven workflows.

Sustainability Advantage Sustainability is a core pillar with a pragmatic Green strategy. This positions Prima Power to engage customers seeking sustainability driven procurement, compliance and lifecycle efficiency. Use ROI based proposals highlighting energy reductions and emissions savings, supported by case studies and green incentives where available.

Global Presence Leverage Prima Power has a global footprint supported by a large installed base and industry recognition, including finalist status for Manufacturing Leadership Awards. Leverage awards and trade show participation to accelerate lead generation, provide social proof to multi site manufacturers, and target North American and international deployments with reference capable, scalable solutions.