Primal Wear Email Format
Retail Apparel and FashionColorado, United States11-50 Employees
Primal Wear is a Denver-based retailer in the apparel and fashion industry that specializes in cycling apparel. The company operates under a philanthropic mission called Primal Gives Back, reporting annual contributions to nonprofits and charitable causes. It states that these contributions—more than $1 million each year—support research, raise awareness, and improve support in the pursuit of cures, while partnering with organizations on custom cycling apparel programs. The organization positions itself as a partner for groups seeking both product solutions and community impact through collaboration. In 2017, Primal Europe Ltd. partnered with Bike League to offer a custom cycling apparel program for League members and an online store with League-branded merchandise.