Insights

Sustainability Focus Primark's commitment to sustainable fashion presents a sales opportunity for eco-conscious consumers looking for affordable yet environmentally friendly clothing options. Highlighting Primark's sustainable practices can attract a growing segment of customers focused on ethical shopping.

Expansion Strategy Primark's ongoing expansion into new markets such as Portugal, the United States, and Hungary creates sales potential for reaching new customer bases. Leveraging the excitement of new store openings can drive foot traffic and increase brand visibility, leading to sales growth.

Unique Offerings Introducing themed cafes like the SpongeBob SquarePants cafe showcases Primark's innovative approach and can drive sales by creating unique and memorable shopping experiences. Such offerings can attract customers seeking entertainment alongside their retail experience, boosting sales and customer loyalty.

Tech Integration Utilizing advanced technologies such as Contentsquare and Microsoft Power BI can provide valuable insights into customer behavior and preferences, enabling targeted marketing strategies for driving sales. Leveraging tech solutions can optimize the shopping experience, leading to increased sales conversion rates and customer satisfaction.

Competitive Positioning Positioning Primark against similar retailers like Gap, H&M, and Forever 21 in terms of employee engagement, sustainability efforts, and product offerings can differentiate the brand and attract customers looking for value-driven fashion choices. Highlighting Primark's unique selling points can drive sales by standing out in a competitive market.

Primark Tech Stack

Primark uses 8 technology products and services including Amplitude, ThoughtSpot, Sitecore, and more. Explore Primark's tech stack below.

  • Amplitude
    Analytics
  • ThoughtSpot
    Business Intelligence
  • Sitecore
    Content Management System
  • Font Awesome
    Font Scripts
  • Python
    Programming Languages
  • WhatsApp
    Social Sharing
  • Yammer
    Team Collaboration
  • Citrix
    Virtualisation Software

Media & News

Primark's Email Address Formats

Primark uses at least 1 format(s):
Primark Email FormatsExamplePercentage
first.last@primark.comJohn.Doe@primark.com
81%
flast@primark.comJDoe@primark.com
13%
first_last@primark.comJohn_Doe@primark.com
5%
firstlast@primark.comJohnDoe@primark.com
1%

Frequently Asked Questions

Where is Primark's headquarters located?

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Primark's main headquarters is located at PO BOX 644 Arthur Ryan House, 22 - 24 Parnell Street Dublin, County / Dublin postal district Dublin 1 IE. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is Primark's phone number?

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You can contact Primark's main corporate office by phone at +1-617-350-5232. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Primark's stock symbol?

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Primark is a publicly traded company; the company's stock symbol is PMK.

What is Primark's official website and social media links?

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Primark's official website is primark.com and has social profiles on LinkedIn.

How much revenue does Primark generate?

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As of June 2024, Primark's annual revenue reached $501B.

How many employees does Primark have currently?

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As of June 2024, Primark has approximately 37K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: D. H.Chief Executive Officer: K. G.Chief Executive Officer: M. I.. Explore Primark's employee directory with LeadIQ.

What industry does Primark belong to?

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Primark operates in the Retail industry.

What technology does Primark use?

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Primark's tech stack includes AmplitudeThoughtSpotSitecoreFont AwesomePythonWhatsAppYammerCitrix.

What is Primark's email format?

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Primark's email format typically follows the pattern of . Find more Primark email formats with LeadIQ.

When was Primark founded?

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Primark was founded in 1969.
Primark

Primark

RetailCounty / Dublin postal district, Ireland10001+ Employees

Primark is an international fashion retailer employing more than 80,000 colleagues across 17 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kids, as well as beauty, homeware and accessories. With a focus on creating great retail experiences, Primark has over 440 stores globally and continues to expand with the aim of reaching 530 stores by the end of 2026. ­­

Primark is working to make more sustainable fashion affordable for everyone through its Primark Cares strategy, a multi-year programme that focuses on giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark clothes. As part of this, Primark unveiled nine commitments it is working to achieve by 2030. These commitments include making all of its clothes from recycled or more sustainably sourced materials by 2030, halving carbon emissions across its value chain and pursuing a living wage for workers in its supply chain.

Section iconCompany Overview

Headquarters
PO BOX 644 Arthur Ryan House, 22 - 24 Parnell Street Dublin, County / Dublin postal district Dublin 1 IE
Phone number
+1-617-350-5232
Stock Symbol
PMK
Founded
1969
Employees
10001+

Section iconFunding & Financials

  • $1B

    Primark's revenue is in the range of $1B

Section iconFunding & Financials

  • $1B

    Primark's revenue is in the range of $1B

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