Insights

Market expansion Diamond Vogel operates in the architectural and industrial coatings space with multiple asset divestitures and acquisition activity over the past year, indicating a shifting footprint and potential opportunities to offer diversified coating solutions or services to remaining and acquiring entities, as well as to partners in transitioning portfolios.

Financial scale Reported 2025 sales in the $225–$250 million range with mid-market revenue and a focused manufacturing/retail model; potential for upsell of higher-margin specialty coatings, maintenance products, or value-added services to retailers and industrial customers within a stabilized, scalable platform.

Product leadership Recent product launches such as Luminance 300 Dri-Mist Flat Latex Brite White and aerosol/touch-up capabilities show a focus on performance innovations; opportunities exist to position complementary coating solutions, application efficiency products, and maintenance inventories to new and remaining distributors.

Operational shifts Asset divestitures and strategic realignment of architectural and industrial wood coatings across multiple states imply potential coordination needs for supply chain optimization, distribution partnerships, and service support—presenting sales openings for regional logistics, color-matching, and technical service offerings.

Technology enablement Adoption of a broad tech stack including AWS, Drupal, Dynamics, and collaboration tools suggests openness to digital transformation; potential to offer digital sales enablement, e-commerce enhancements, data analytics for demand planning, and cloud-based field service or CRM integrations to streamline accounts and grow channel partnerships.

Similar companies to Prime Coatings

Prime Coatings Tech Stack

Prime Coatings uses 8 technology products and services including Adobe Creative Cloud, SOLIDWORKS, Amazon Web Services, and more. Explore Prime Coatings's tech stack below.

Media & News

Prime Coatings's Email Address Formats

Prime Coatings uses at least 8 email formats:
Prime Coatings Email FormatsExamplePercentage
FLast@primecoatings.netJDoe@primecoatings.net
76%
LastF@primecoatings.netDoeJ@primecoatings.net
14%
First@primecoatings.netJohn@primecoatings.net
5%
F.Last@primecoatings.netJ.Doe@primecoatings.net
5%
First.Last@diamondvogel.comJohn.Doe@diamondvogel.com
77%
Last@diamondvogel.comDoe@diamondvogel.com
16%
FirstLast@diamondvogel.comJohnDoe@diamondvogel.com
4%
FLast@diamondvogel.comJDoe@diamondvogel.com
3%

Frequently Asked Questions

What is Prime Coatings's phone number?

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You can contact Prime Coatings's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Prime Coatings's official website and social media links?

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Prime Coatings's official website is diamondvogel.com and has social profiles on LinkedIn.

How much revenue does Prime Coatings generate?

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As of August 2026, Prime Coatings's annual revenue is estimated to be $50M - $100M.

What is Prime Coatings's NAICS code?

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Prime Coatings's NAICS code is 325 - Chemical Manufacturing.

How many employees does Prime Coatings have currently?

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As of August 2026, Prime Coatings has approximately 41 employees across 3 continents, including North America, Africa and Asia. Key team members include President: C. C., President: E. V. and Sales Executive: R. A. Explore Prime Coatings's employee directory with LeadIQ.

What industry does Prime Coatings belong to?

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Prime Coatings operates in the Chemical Manufacturing industry.

What technology does Prime Coatings use?

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Prime Coatings's tech stack includes Adobe Creative Cloud, SOLIDWORKS, Amazon Web Services, Drupal, Barracuda Email Protection, Microsoft Dynamics, Microsoft Teams and Zoom.

What is Prime Coatings's email format?

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Prime Coatings's email format typically follows the pattern of FLast@primecoatings.net. Find more Prime Coatings email formats with LeadIQ.

When was Prime Coatings founded?

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Prime Coatings was founded in 1965.
Prime Coatings logo

Prime Coatings

Chemical ManufacturingWisconsin, United States11-50 Employees

Prime Coatings is a chemical manufacturing firm based in Pewaukee, Wisconsin. The company appears to be connected to the Diamond Vogel brand, as reflected by its description and its website. It operates with a relatively small workforce, consistent with mid-sized specialty manufacturers. The business positioning aligns with coatings production within the chemical sector.

Recent news items note asset sales and acquisitions involving Diamond Vogel's architectural paint and wood coatings operations across several states.

Section iconCompany Overview

Phone number
NAICS Code
325 - Chemical Manufacturing
Founded
1965
Employees
11-50

Section iconFunding & Financials

  • $50M - $100M

    Prime Coatings's revenue is estimated to be in the range of $50M - $100M

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