Insights

Acquisition Synergy Cross-sell opportunities across newly acquired brands Equity Plan Management, Lincoln Indicators and Altor Capital to broaden wealth management, accounting and advisory offerings for high net worth clients and family offices.

Bundled Offerings Leverage Prime's integrated model across wealth management, accounting and business advisory, capital and corporate advisory, SMSF solutions and alternative assets to sell end-to-end platforms to clients seeking one vendor.

Credibility Partnerships ASX listing and a diversified brand portfolio provide credibility to pursue institutional clients and scalable partnerships in asset management, research and governance solutions.

Tech Enablement A strong digital marketing footprint and modern tech stack create opportunities to offer marketing automation, data analytics and onboarding enhancements to improve client acquisition and retention.

Growth Focus Target high net worth individuals, businesses and family offices across Australia and leverage ongoing acquisitions to expand reach into new asset classes and adviser networks.

Prime Financial Group Tech Stack

Prime Financial Group uses 8 technology products and services including Google Ads, Fusion Ads, Google Call Conversion Tracking, and more. Explore Prime Financial Group's tech stack below.

  • Google Ads
    Advertising
  • Fusion Ads
    Advertising
  • Google Call Conversion Tracking
    Analytics
  • jsDelivr
    Content Delivery Network
  • Cloudflare
    Content Management System
  • Backbone.js
    Javascript Frameworks
  • X-XSS-Protection
    Security
  • AddThis
    Widgets

Prime Financial Group's Email Address Formats

Prime Financial Group uses at least 1 format(s):
Prime Financial Group Email FormatsExamplePercentage
FirstL@primefinancial.com.auJohnD@primefinancial.com.au
97%
FirstLast@primefinancial.com.auJohnDoe@primefinancial.com.au
3%

Frequently Asked Questions

Where is Prime Financial Group's headquarters located?

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Prime Financial Group's main headquarters is located at 40 City Road Level 17 Southbank, Victoria 3006 Australia. The company has employees across 5 continents, including OceaniaAsiaNorth America.

What is Prime Financial Group's phone number?

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You can contact Prime Financial Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Prime Financial Group's official website and social media links?

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Prime Financial Group's official website is primefinancial.com.au and has social profiles on LinkedIn.

What is Prime Financial Group's NAICS code?

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Prime Financial Group's NAICS code is 52 - Finance and Insurance.

How many employees does Prime Financial Group have currently?

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As of June 2026, Prime Financial Group has approximately 163 employees across 5 continents, including OceaniaAsiaNorth America. Key team members include Chief Executive Officer: A. O.Chief Operating Officer: N. S.Chief Growth Officer: J. L.. Explore Prime Financial Group's employee directory with LeadIQ.

What industry does Prime Financial Group belong to?

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Prime Financial Group operates in the Financial Services industry.

What technology does Prime Financial Group use?

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Prime Financial Group's tech stack includes Google AdsFusion AdsGoogle Call Conversion TrackingjsDelivrCloudflareBackbone.jsX-XSS-ProtectionAddThis.

What is Prime Financial Group's email format?

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Prime Financial Group's email format typically follows the pattern of FirstL@primefinancial.com.au. Find more Prime Financial Group email formats with LeadIQ.

When was Prime Financial Group founded?

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Prime Financial Group was founded in 1998.
Prime Financial Group logo

Prime Financial Group

Financial ServicesVictoria, Australia51-200 Employees

Prime Financial Group operates in the financial services sector as an ASX-listed firm offering integrated wealth, capital, and asset management solutions to high-net-worth individuals, businesses, and family offices across Australia. It supports clients throughout all stages of their financial and business journeys, delivering expertise across wealth management, accounting and business advisory, capital and corporate advisory, SMSF solutions, and investments in alternative assets. It runs a growing portfolio of specialist brands, including Intello, Equity Plan Management, Altor Capital, and Stock Doctor (Lincoln Indicators), reflecting its emphasis on innovation and long-term client relationships.

Based in Southbank, Victoria, the company is positioned as a mid-sized player within financial services, serving a national client base with integrated capabilities. In 2025 the group expanded its wealth-management capabilities with the acquisition of Altor Capital Pty Ltd.

Section iconCompany Overview

Headquarters
40 City Road Level 17 Southbank, Victoria 3006 Australia
Phone number
NAICS Code
52 - Finance and Insurance
Founded
1998
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Prime Financial Group's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Prime Financial Group's revenue is estimated to be in the range of $50M$100M

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