Insights

Large Audience Reach Primedia Broadcasting boasts a weekly audience exceeding two million listeners across its leading radio stations and Eyewitness News, offering a significant platform for targeted advertising and brand visibility.

Data-Driven Solutions With actively maintained research panels and analytics tools like Google Analytics and Hotjar, Primedia provides insights into audience behaviour, enabling precise campaign targeting and personalized marketing opportunities.

Innovative Digital Platform The recent launch of an online sales platform facilitates direct airtime bookings for small and medium-sized businesses, opening new avenues for customized advertising packages and revenue streams.

Strategic Partnerships Collaborations with major brands like Samsung and Nedbank create co-branded initiatives, highlighting opportunities for co-marketing, sponsorships, and sponsored content tailored to diverse audiences.

Industry Recognition Award recognition for the Primedia Campus demonstrates a commitment to innovative infrastructure, positioning Primedia as a forward-thinking media partner open to collaborative ventures in property, technology, and content development.

Similar companies to Primedia Broadcasting

Primedia Broadcasting Tech Stack

Primedia Broadcasting uses 8 technology products and services including Hotjar, Quantcast Measure, Google Fonts API, and more. Explore Primedia Broadcasting's tech stack below.

  • Hotjar
    Analytics
  • Quantcast Measure
    Analytics
  • Google Fonts API
    Font Scripts
  • jQuery
    Javascript Libraries
  • Node.js
    Programming Languages
  • Google Tag Manager
    Tag Management
  • Google Analytics
    Web Analytics
  • Nginx
    Web Servers

Media & News

Primedia Broadcasting's Email Address Formats

Primedia Broadcasting uses at least 2 format(s):
Primedia Broadcasting Email FormatsExamplePercentage
FirstL@primedia.co.zaJohnD@primedia.co.za
79%
First@primedia.co.zaJohn@primedia.co.za
18%
FLast@primedia.co.zaJDoe@primedia.co.za
1%
FirstLa@primedia.co.zaJohnDo@primedia.co.za
1%
Last@primedia.co.zaDoe@primedia.co.za
1%

Frequently Asked Questions

Where is Primedia Broadcasting's headquarters located?

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Primedia Broadcasting's main headquarters is located at 5 Gwen Lane, Sandown, Sandton, Johannesburg, Gauteng 2196, ZA. The company has employees across 4 continents, including AfricaNorth AmericaEurope.

What is Primedia Broadcasting's official website and social media links?

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Primedia Broadcasting's official website is primediabroadcasting.co.za and has social profiles on LinkedIn.

What is Primedia Broadcasting's NAICS code?

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Primedia Broadcasting's NAICS code is 515 - Broadcasting (except Internet).

How many employees does Primedia Broadcasting have currently?

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As of October 2025, Primedia Broadcasting has approximately 501 employees across 4 continents, including AfricaNorth AmericaEurope. Key team members include Chief Commercial Officer: K. S.Head Of Brand Marketing And Events: K. M.Head Of Legal: K. M.. Explore Primedia Broadcasting's employee directory with LeadIQ.

What industry does Primedia Broadcasting belong to?

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Primedia Broadcasting operates in the Broadcast Media Production and Distribution industry.

What technology does Primedia Broadcasting use?

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Primedia Broadcasting's tech stack includes HotjarQuantcast MeasureGoogle Fonts APIjQueryNode.jsGoogle Tag ManagerGoogle AnalyticsNginx.

What is Primedia Broadcasting's email format?

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Primedia Broadcasting's email format typically follows the pattern of FirstL@primedia.co.za. Find more Primedia Broadcasting email formats with LeadIQ.
Primedia Broadcasting

Primedia Broadcasting

Broadcast Media Production and DistributionSouth Africa501-1000 Employees

Home to trusted content creators and influential storytellers - Primedia Broadcasting facilitates powerful connections between brands and consumers.  
Our market-leading radio stations include 947, 702, Kfm 94.5 and CapeTalk. Together with trusted independent news provider Eyewitness News, Primedia Broadcasting has a cumulative weekly reach of more than 7 million people. 


We are home to premium radio stations 947, 702, Kfm 94.5 and CapeTalk; as well as award-winning independent news brand Eyewitness News.
With a powerful portfolio of assets and a cumulative weekly listenership of more than two million people, we can meaningfully connect with a diverse range of South Africans across more platforms, more often.

We pride ourselves on truly understanding our audience and their behaviours, while providing data and insights-informed solutions for our clients and stations. Our active research panel of 10 000 listeners provides us with a unique advantage in the South African radio marketplace, and allows us to help you make the best decisions for your campaigns.

Section iconCompany Overview

Headquarters
5 Gwen Lane, Sandown, Sandton, Johannesburg, Gauteng 2196, ZA
NAICS Code
515 - Broadcasting (except Internet)
Employees
501-1000

Section iconFunding & Financials

  • $25M$50M

    Primedia Broadcasting's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Primedia Broadcasting's revenue is estimated to be in the range of $25M$50M

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