Insights

Strong Audience Reach Primedia Broadcasting commands a substantial weekly listenership of over two million across its leading radio stations and Eyewitness News, offering brands significant opportunities to connect with a diverse South African audience through multiple platforms.

Innovative Campaigns The company's recent launch of Primedia One—a comprehensive communication ecosystem supporting the public sector—demonstrates their commitment to innovative, integrated solutions that can be tailored to various client needs.

Market Presence & Recognition With multiple awards at industry events like the Telkom Radio Awards and recognition for their property development projects, Primedia Broadcasting solidifies its position as a reputable and forward-thinking media leader, attractive for partnerships and sponsorships.

Technology Integration Utilizing advanced analytics and engagement tools such as Google Analytics, Hotjar, and Google Tag Manager, Primedia offers data-driven insights, enabling targeted advertising and campaign optimization for clients seeking measurable results.

Leadership & Strategic Growth Recent executive appointments and strategic collaborations, including partnerships with Nedbank and Samsung, indicate an active pursuit of growth and innovation, presenting sales opportunities in financial services, technology, and lifestyle sectors seeking media engagement.

Similar companies to Primedia Broadcasting

Primedia Broadcasting Tech Stack

Primedia Broadcasting uses 8 technology products and services including Hotjar, Quantcast Measure, Google Fonts API, and more. Explore Primedia Broadcasting's tech stack below.

  • Hotjar
    Analytics
  • Quantcast Measure
    Analytics
  • Google Fonts API
    Font Scripts
  • jQuery
    Javascript Libraries
  • Node.js
    Programming Languages
  • Google Tag Manager
    Tag Management
  • Google Analytics
    Web Analytics
  • Nginx
    Web Servers

Media & News

Primedia Broadcasting's Email Address Formats

Primedia Broadcasting uses at least 2 format(s):
Primedia Broadcasting Email FormatsExamplePercentage
FirstL@primedia.co.zaJohnD@primedia.co.za
79%
First@primedia.co.zaJohn@primedia.co.za
18%
FLast@primedia.co.zaJDoe@primedia.co.za
1%
FirstLa@primedia.co.zaJohnDo@primedia.co.za
1%
Last@primedia.co.zaDoe@primedia.co.za
1%

Frequently Asked Questions

Where is Primedia Broadcasting's headquarters located?

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Primedia Broadcasting's main headquarters is located at 5 Gwen Lane Johannesburg, Gauteng 2196 South Africa. The company has employees across 3 continents, including AfricaNorth AmericaEurope.

What is Primedia Broadcasting's official website and social media links?

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Primedia Broadcasting's official website is primediabroadcasting.co.za and has social profiles on LinkedIn.

What is Primedia Broadcasting's NAICS code?

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Primedia Broadcasting's NAICS code is 515 - Broadcasting (except Internet).

How many employees does Primedia Broadcasting have currently?

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As of March 2026, Primedia Broadcasting has approximately 464 employees across 3 continents, including AfricaNorth AmericaEurope. Key team members include Chief Commercial Officer: K. S.Head Of Brand Marketing And Events: K. M.Head Of Legal: K. M.. Explore Primedia Broadcasting's employee directory with LeadIQ.

What industry does Primedia Broadcasting belong to?

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Primedia Broadcasting operates in the Broadcast Media Production and Distribution industry.

What technology does Primedia Broadcasting use?

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Primedia Broadcasting's tech stack includes HotjarQuantcast MeasureGoogle Fonts APIjQueryNode.jsGoogle Tag ManagerGoogle AnalyticsNginx.

What is Primedia Broadcasting's email format?

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Primedia Broadcasting's email format typically follows the pattern of FirstL@primedia.co.za. Find more Primedia Broadcasting email formats with LeadIQ.

Primedia Broadcasting

Broadcast Media Production and DistributionGauteng, South Africa201-500 Employees

Home to trusted content creators and influential storytellers - Primedia Broadcasting facilitates powerful connections between brands and consumers.  
Our market-leading radio stations include 947, 702, Kfm 94.5 and CapeTalk. Together with trusted independent news provider Eyewitness News, Primedia Broadcasting has a cumulative weekly reach of more than 7 million people. 


We are home to premium radio stations 947, 702, Kfm 94.5 and CapeTalk; as well as award-winning independent news brand Eyewitness News.
With a powerful portfolio of assets and a cumulative weekly listenership of more than two million people, we can meaningfully connect with a diverse range of South Africans across more platforms, more often.

We pride ourselves on truly understanding our audience and their behaviours, while providing data and insights-informed solutions for our clients and stations. Our active research panel of 10 000 listeners provides us with a unique advantage in the South African radio marketplace, and allows us to help you make the best decisions for your campaigns.

Section iconCompany Overview

Headquarters
5 Gwen Lane Johannesburg, Gauteng 2196 South Africa
NAICS Code
515 - Broadcasting (except Internet)
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Primedia Broadcasting's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Primedia Broadcasting's revenue is estimated to be in the range of $25M$50M

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