Strong Audience Reach Primedia Broadcasting commands a substantial weekly reach of over 7 million people across its leading radio stations and news platform, providing a valuable channel for brands seeking broad visibility and targeted advertising opportunities in the South African market.

Diverse Content Portfolio With premium radio stations such as 947, 702, Kfm 94.5, CapeTalk, and the independent Eyewitness News, the company offers diverse content that caters to a wide range of audience interests, enabling brands to tailor campaigns to specific demographics and consumer preferences.

Data-Driven Solutions Primedia’s active research panel of 10,000 listeners and its usage of advanced analytics tools like Google Analytics and Google Tag Manager allow for precise audience insights, enhancing the effectiveness and personalization of advertising campaigns for prospective clients.

Innovative Expansions Recent initiatives such as the launch of Primedia One—an integrated communication ecosystem supporting the public sector—present new partnership and advertising opportunities within government-related and large-scale institutional markets.

Strategic Partnerships and Recognition The company's collaborations with major brands like Samsung and financial institutions like Nedbank, along with industry awards won at events such as the Telkom Radio Awards and SAPOA, indicate a strong market presence and reputation, making it an attractive partner for advertising and sponsorship deals.