Insights

Educational Technology Innovation Primer Labs offers a unique blend of gaming and programming education by exposing players to industry-standard tools like Unity and teaching JavaScript, making it attractive for organizations interested in gamified learning solutions and STEM workforce development.

Engaged Community Base With a passionate fan army and significant Kickstarter backing, Primer Labs demonstrates strong community engagement, indicating potential interest in collaborative or sponsored educational content and innovative learning experiences.

Emerging EdTech Market Operating within the educational technology space with a focus on making programming accessible through gaming, Primer Labs is well-positioned to tap into the growing EdTech sector driven by the increasing demand for gamified learning and coding literacy.

Accessible Pricing Model The game's affordable price point of $13.37 combined with a focus on turning players into programmers suggests opportunities for partnership with educational institutions, edtech platforms, or corporate training programs seeking cost-effective, engaging learning tools.

Potential for Growth and Expansion While recent financial details are unavailable, the company's self-funded origin, innovative approach, and niche market position signal potential for growth, making it a promising candidate for strategic alliances or investments focused on educational gaming and developer training.

Primer Labs Tech Stack

Media & News

Primer Labs's Email Address Formats

Primer Labs uses at least 1 format(s):
Primer Labs Email FormatsExamplePercentage
FirstLast@primerlabs.comJohnDoe@primerlabs.com
25%
First@primerlabs.comJohn@primerlabs.com
25%
FirstLast@primerlabs.comJohnDoe@primerlabs.com
25%
First@primerlabs.comJohn@primerlabs.com
25%

Frequently Asked Questions

Where is Primer Labs's headquarters located?

Minus sign iconPlus sign icon
Primer Labs's main headquarters is located at 2169 Mission St., San Francisco, 94103, US. The company has employees across 1 continents, including North America.

What is Primer Labs's phone number?

Minus sign iconPlus sign icon
You can contact Primer Labs's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Primer Labs's official website and social media links?

Minus sign iconPlus sign icon
Primer Labs's official website is primerlabs.com and has social profiles on LinkedIn.

What is Primer Labs's SIC code NAICS code?

Minus sign iconPlus sign icon
Primer Labs's SIC code is 7372 - Prepackaged Software NAICS code is 5112 - Software Publishers.

How many employees does Primer Labs have currently?

Minus sign iconPlus sign icon
As of May 2025, Primer Labs has approximately 2 employees across 1 continents, including North America. Key team members include : E. S.: O. S.. Explore Primer Labs's employee directory with LeadIQ.

What industry does Primer Labs belong to?

Minus sign iconPlus sign icon
Primer Labs operates in the Computer Games industry.

What is Primer Labs's email format?

Minus sign iconPlus sign icon
Primer Labs's email format typically follows the pattern of FirstLast@primerlabs.com. Find more Primer Labs email formats with LeadIQ.

When was Primer Labs founded?

Minus sign iconPlus sign icon
Primer Labs was founded in 2009.

Primer Labs

Computer GamesUnited States2-10 Employees

Primer Labs makes games that teach people how to make games that teach everything else to make all knowledge playable. Primer was founded by Alex Peake at Noisebridge Hackerspace, built a first release on bootstrapping and funded itself with $170,000 from its 7459 Kickstarter backers thanks to a passionate fan army and wide coverage by game, tech, business and education press. Primer Labs has released Code Hero Alpha with the power to create games and share them using an in-game toolset that exposes gamers to the industry-standard Unity game engine and teaches Javascript programming to help turn 100% of its players into programmers. Primer Labs's model is simple: The game is $13.37 and programmerization is the new monetization.

Section iconCompany Overview

Headquarters
2169 Mission St., San Francisco, 94103, US
Phone number
SIC Code
7372 - Prepackaged Software
NAICS Code
5112 - Software Publishers
Founded
2009
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Primer Labs's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Primer Labs's revenue is estimated to be in the range of $10M$25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.