Luxury Hospitality Primland offers luxurious hospitality experiences in a scenic Blue Ridge Mountains setting, attracting affluent travelers seeking high-end accommodations and unique recreational activities.

Gastronomic Innovation With the introduction of premium kiwifruit varieties like Oscar Gold and Oscar Red Kiwi Passion, there is an opportunity to target food enthusiasts, health-conscious consumers, and specialty grocery stores interested in unique and exotic produce.

Award-Winning Recognition Being awarded four stars for both Primland and Inn at Willow Grove showcases the company's commitment to excellence, providing leverage for sales by highlighting its exceptional service and facilities to potential guests and partners.

Global Partnerships Primland's partnership with Globalg.A.P. and certification by IFS Broker demonstrate a focus on quality, sustainability, and transparency. This can be leveraged in sales pitches targeting eco-conscious consumers, corporate clients, and event planners seeking responsible suppliers.

Market Positioning As the top-ranked resort in the South and one of the top in America, Primland's reputation and visibility offer a strong selling point to target upscale travelers, event organizers, and travel agencies looking to provide their clients with top-tier destination experiences.