Luxury Hospitality Appeal Primland is a highly acclaimed luxury resort situated in the Blue Ridge Mountains, with awards including the Top Resort in the South and No. 9 in the US, attracting affluent guests seeking premium experiences in scenic locations.
High-End Market Position With an estimated revenue between 100 million and 250 million and a staff size exceeding 200 employees, Primland is positioned as a substantial player in the upscale hospitality industry, presenting opportunities for premium service upsell.
Diverse Recreational Offerings The resort offers a broad range of activities such as golf, hunting, ATV riding, horseback riding, and more, indicating potential for partnerships with service providers, equipment brands, or activity-based product suppliers targeting luxury clients.
Recognition & Quality Standards Receiving a four-star rating and IFS Broker certification demonstrates Primland's commitment to quality and operational excellence, making it a suitable partner or client for premium tech solutions, operational services, or quality assurance providers.
Growth & Innovation Focus Primland's recent ventures into the food industry, including launching Oscar Gold and Red Kiwi Passion, highlight their willingness to innovate and diversify, presenting opportunities for collaborative marketing, exclusive product placements, or experiential promotions.