Luxury Hospitality Recognition Primland has received notable distinctions such as four-star ratings and recognition as the top resort in the South and ninth in America by Condé Nast Traveler, indicating a high-end client base that values premium amenities and exclusive experiences.
Expanding Experience Offerings With diverse activities including golf, hunting, ATV riding, mountain biking, and horseback riding, Primland targets affluent travelers seeking comprehensive outdoor and leisure experiences, presenting opportunities for luxury service upselling and personalized packages.
Sustainable & Local Sourcing The company's partnership with Globalg.a.p. certified local producers showcases an emphasis on sustainable sourcing, appealing to eco-conscious clientele and opening avenues for sourcing premium local products or eco-friendly service collaborations.
Digital Engagement Strategy Primland utilizes various digital tools such as Facebook Pixel, Hotjar, and Mailchimp, highlighting its focus on targeted marketing and customer engagement, which can be leveraged for personalized advertising campaigns and improvements in customer retention strategies.
Growth in Agri-Tourism The launch and promotion of the Oscar Gold and Red Kiwi Passion varieties, along with a significant online interest, suggest potential for expanding agri-tourism or gourmet experiences, providing sales opportunities in specialty food collaborations and farm-to-table events.