Regional Market Leadership Primus's position as a market leader in Jordan and the broader region indicates strong local brand recognition and existing client relationships, creating opportunities for expanding their software solutions and consulting services across neighboring markets.

Diverse Industry Focus With a history of transforming operations across both private and public sectors, Primus is well-positioned to tailor its offerings to various industry needs, opening avenues for sector-specific digital transformation projects.

Technology Utilization Their use of modern tech stacks like Microsoft 365, React, and jQuery suggests ongoing digital modernization initiatives, indicating a potential need for advanced IT infrastructure upgrades and security enhancements.

Growing Revenue Base With revenues estimated between $250 million and $500 million, Primus demonstrates financial stability and capacity for investing in new solutions, making them a promising client for scalable IT services and consulting contracts.

Innovation and Expansion Established since 1996 with a regional presence, Primus’s legacy and expansion potential present opportunities for strategic partnerships, joint ventures, or new technology deployments aimed at improving efficiency and competitive edge.