Acquisition Synergy Leverage the acquisition by Epsilon Technologies Group to offer a unified platform that integrates the Principia Analytic System with Epsilon's ETS, enabling cross-sell to existing clients and a stronger end-to-end governance solution for derivatives, debt, and portfolios.

Managed Services Promote the TotalCare Managed Service as a key selling point to reduce client administrative burdens, streamline usage of ETS and PAS, and create ongoing revenue through managed services.

Cloud Modernization Highlight cloud readiness and modernization by promoting PAS and online valuations as cloud-native solutions across multiple cloud environments, appealing to risk-heavy firms seeking scalable, low-friction deployments.

Derivatives Focus Target mid-market financial institutions with complex fixed-income derivatives and hedge accounting needs, using Principia's strengths in valuations, risk analysis, hedge effectiveness testing, and regulatory accounting support as differentiators.

Competitive Edge Differentiate from larger rivals by stressing integrated valuations, risk, accounting, and hedge analytics within a single platform, online access through pasVal, and the credibility of the post-acquisition product suite to win prospects using other specialized risk solutions.