Insights

Target Growing Firms Principles is operating within the software development industry serving small to medium-sized organizations with 11 to 50 employees, presenting an opportunity to tailor solutions for emerging companies looking to strengthen their team dynamics.

Expand Enterprise Offerings With a focus on personality assessments and remote team-building tools, Principles can appeal to larger organizations and corporations seeking advanced employee engagement and team cohesion solutions.

Leverage Affiliation Founded by renowned investor Ray Dalio, the company's brand credibility can be leveraged to attract organizations interested in applying proven principles of success and leadership development.

Cross-Sell Technology Principles' tech stack includes analytics and engagement tools like Google Analytics and Stripe, providing opportunities to showcase seamless integrations and data-driven performance enhancements to prospective clients.

Position for Remote Markets Given the emphasis on remote and hybrid work environments, Principles is well-positioned to target organizations seeking cutting-edge online people management solutions, especially in industries shifting towards digital workforce management.

Principles: A Ray Dalio Company Tech Stack

Principles: A Ray Dalio Company uses 8 technology products and services including Hotjar, WordPress, MySQL, and more. Explore Principles: A Ray Dalio Company's tech stack below.

  • Hotjar
    Analytics
  • WordPress
    Content Management System
  • MySQL
    Database
  • Webpack
    Development
  • jQuery
    Javascript Libraries
  • Stripe
    Payment Processing
  • Google Analytics
    Web Analytics
  • Facebook
    Widgets

Media & News

Principles: A Ray Dalio Company's Email Address Formats

Principles: A Ray Dalio Company uses at least 2 format(s):
Principles: A Ray Dalio Company Email FormatsExamplePercentage
First.Last@principles.comJohn.Doe@principles.com
90%
Last@principles.comDoe@principles.com
10%

Frequently Asked Questions

Where is Principles: A Ray Dalio Company's headquarters located?

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Principles: A Ray Dalio Company's main headquarters is located at 25 Ford Road, Westport, Connecticut 06880, US. The company has employees across 3 continents, including North AmericaAsiaAfrica.

What is Principles: A Ray Dalio Company's official website and social media links?

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Principles: A Ray Dalio Company's official website is principlesus.com and has social profiles on LinkedIn.

What is Principles: A Ray Dalio Company's NAICS code?

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Principles: A Ray Dalio Company's NAICS code is 5112 - Software Publishers.

How many employees does Principles: A Ray Dalio Company have currently?

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As of October 2025, Principles: A Ray Dalio Company has approximately 22 employees across 3 continents, including North AmericaAsiaAfrica. Key team members include Chief Executive Officer: Z. W.Vice President Of Engineering: A. T.Head Of Operations: T. N.. Explore Principles: A Ray Dalio Company's employee directory with LeadIQ.

What industry does Principles: A Ray Dalio Company belong to?

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Principles: A Ray Dalio Company operates in the Software Development industry.

What technology does Principles: A Ray Dalio Company use?

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Principles: A Ray Dalio Company's tech stack includes HotjarWordPressMySQLWebpackjQueryStripeGoogle AnalyticsFacebook.

What is Principles: A Ray Dalio Company's email format?

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Principles: A Ray Dalio Company's email format typically follows the pattern of First.Last@principles.com. Find more Principles: A Ray Dalio Company email formats with LeadIQ.

When was Principles: A Ray Dalio Company founded?

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Principles: A Ray Dalio Company was founded in 2020.

Principles: A Ray Dalio Company

Software DevelopmentUnited States11-50 Employees

Principles is a people management software company that offers an integrated suite of enterprise tools which foster an environment of continuous development and enable organizations to achieve peak performance.

At the heart of the Principles tools is PrinciplesUs, a best-in-class personality assessment which empowers employees to understand themselves, understand others, and help others understand them. It provides deep insights into what individuals and teams are like, and how team members can use that understanding to improve their relationships and the ways in which they interact. Managers benefit by getting a deeper understanding of their teams along with practical, actionable insights designed to help team members operate more effectively together to achieve shared goals. In a world where many are working in remote/hybrid environments, PrinciplesUs is an essential team-building tool.

Principles was founded by investor, entrepreneur, and best-selling author, Ray Dalio, in order to pass along the principles and tools that helped him to be successful.

Section iconCompany Overview

Headquarters
25 Ford Road, Westport, Connecticut 06880, US
NAICS Code
5112 - Software Publishers
Founded
2020
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Principles: A Ray Dalio Company's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Principles: A Ray Dalio Company's revenue is estimated to be in the range of $10M$25M

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