Priority Bicycles Email Format

Sporting Goods ManufacturingNew York, United States11-50 Employees

Priority Bicycles is a New York City, New York–based independent bicycle brand focused on simplifying cycling by offering durable, low-maintenance bicycles for everyday riders worldwide. The bikes are engineered for ease of use and require little ongoing upkeep, employing a Gates Carbon Drive belt and rust-resistant, grease-free parts to endure varied climates and riding styles. The portfolio includes dozens of models for adults and children, along with a range of cycling accessories.

Founded in 2014 by cycling veteran Dave Weiner, Priority Bicycles is based in New York City and operates in the sporting goods manufacturing industry as an independent brand. In 2024 it launched the Current Plus, an electric bike, signaling ongoing product development and expansion.

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