Equipment Investment Prizma Graphics has recently invested in high-value printing equipment such as a plotter printer, indicating a potential opportunity to upsell compatible media, maintenance, and ink supplies aligned with their equipment upgrades.

Product Launches The company's launch of specific products like 90gsm plotter paper and free delivery promotions suggests they value quality and customer service, opening avenues for targeting related printing media and office supply solutions.

Small Business Focus With a small team size of 2-10 employees and revenue under one million dollars, Prizma Graphics is positioned as a niche player, potentially receptive to cost-effective, tailored product packages and scalable service offerings.

Online Presence Their active website and use of various e-commerce and tracking technologies indicate reliance on digital sales channels, making digital marketing campaigns and online order solutions promising avenues for growth.

Market Position Operating within the retail office equipment sector alongside similarly sized competitors, Prizma Graphics may value strategic partnerships or competitive pricing strategies to differentiate their offerings and increase market share.