Strong Market Presence Pro Fireworks is Michigan's largest retailer of fireworks with over 30 years of industry experience, indicating a well-established customer base and brand recognition that can be leveraged for cross-selling premium and exclusive products.

Growth Potential With an estimated revenue between $10M and $25M and a relatively small team of 11 to 50 employees, there is significant room for expansion through targeted marketing, new product lines, or increased retail locations.

Digital Infrastructure Utilizing advanced web technologies like Amazon Web Services and Google Analytics suggests a strong online presence and data-driven marketing approach, presenting opportunities to upsell digital tools or marketing solutions.

Competitive landscape Operating in a niche with competitors like Phantom Fireworks and Jake’s Fireworks indicates potential for sales by offering differentiated products, superior logistics, or exclusive partnerships to stand out in the fireworks retail industry.

Consumer Trends As a retailer specializing in exclusive and high-profile fireworks products, you can explore expanding into seasonal or event-based sales channels, launching new promotional campaigns, or developing loyalty programs to increase customer engagement and repeat purchases.