SMB Security Gap Proactive Cyber Security targets small and medium-sized businesses lacking an in-house security team, presenting a ripe opportunity to upsell comprehensive risk assessments, policy development, and SOC 2 readiness services.

Full-Service Offering With services spanning policies, security scans, risk assessments, SOC 2, penetration testing, and cyber intelligence, there is potential to cross-sell bundled cyber risk programs to existing clients and attract mid-market firms seeking integrated security solutions.

Quick Growth Pitch As a fast-growing consultancy with a revenue range indicating momentum, emphasize scalable security programs and budget-friendly engagements tailored to smaller teams, appealing to cost-conscious SMB buyers and channel partners.

Tech Stack Fit Leverage familiarity with common platforms (WordPress, Shopify) and lightweight security tooling to offer rapid-assessment engagements, website/app security hardening, and continuous monitoring that aligns with client tech footprints.

Competitive Positioning Differentiate from large incumbents by highlighting personalized service, flexible pricing, and culture-fit for SMEs, while pursuing customers who may be evaluating bigger vendors like CrowdStrike or Palo Alto but prefer boutique risk-focused support.