Strong Market Presence Proama is the fastest growing insurance provider in Poland with over 700,000 policies sold, indicating significant market traction and a broad customer base open to new insurance solutions.

Innovation and Awards The company has been recognized for its innovation, winning awards such as the Market Leader of Innovation and achieving high website usability scores, suggesting a digitally-savvy customer segments receptive to advanced digital services.

Customer-Centric Approach Proama offers personalized advisory services and attractive discounts for safe drivers, highlighting opportunities to introduce additional personalized insurance products or loyalty programs that capitalize on its customer engagement model.

Diverse Product Range With a portfolio including MTPL, casco, legal protection, and health-related insurances, there is potential to cross-sell or bundle innovative insurance solutions to existing customers and expand into new coverage areas.

Digital Infrastructure Proama’s advanced web platform, awarded for usability, presents an ideal channel for deploying new digital insurance products, telematics-based offerings, or personalized risk assessment tools to increase online sales and customer retention.