High value offering Prospecting for mid-market executives and solopreneurs who require fractional, remote executive support at a lower cost than full-time EAs presents a clear opportunity to expand into higher-margin retainers and multi-client packages, especially for clients juggling complex workflows and investor relations.

Tech-enabled leverage Leverage their tech stack and emphasis on technology-driven productivity to position add-on services such as CRM optimization, automation workflows, and analytics consulting using HubSpot, WordPress, and Google Workspace to deepen client engagement and increase contract value.

Brand authority The Amazon Best Seller recognition and co-founders’ visibility can be used to generate case studies and social proof for outbound campaigns, targeting executives seeking trusted, high-touch administrative support with strong reputation signals.

Growth potential With current revenue in the one to ten million range and a lean team, there is room to scale services through referrals, partnerships, and tiered offerings, targeting similar solo-entrepreneurs and small consultancies who need scalable EA support.

Competitive positioning Position ProAssisting as a cost-efficient alternative to large VA firms with personalized, high-touch support; differentiate on emotional intelligence and strategic prioritization to win business from larger teams and attract clients valuing bespoke service.