Global Expansion With a presence in over 40 countries and subsidiaries in key markets such as Brazil, Canada, India, Italy, Scotland, the Netherlands, and the United States, PROBAT demonstrates extensive international reach. This global footprint offers numerous opportunities for sales teams to engage with diverse markets and tailor offerings to local needs.

Innovative Product Portfolio PROBAT's recent launch of large-scale equipment like the NEPTUNE 4000 drum roaster and strategic acquisitions like Duyviswiener position it as a leader in high-performance, energy-efficient food processing machinery. These innovative solutions appeal to clients seeking advanced and sustainable processing technology.

Sustainability Focus Repeated recognition for sustainability and awards related to eco-friendly practices highlight PROBAT's commitment to environmentally responsible manufacturing. Sales opportunities exist in providing environmentally conscious technology and consulting to clients aiming to enhance their sustainability profiles.

Technological Leadership The integration of smart data management, environmental technologies, and collaborations with partners like ReiCat for catalytic converters indicate a strong emphasis on digital and environmentally optimized solutions. This opens avenues for selling technologically advanced machinery and digital service packages.

Strong Market Position PROBAT's strategic acquisitions, consistent industry awards, and recent leadership appointments point to a robust market position. Business development efforts can leverage this reputation to attract large enterprise clients in the food processing sector, especially those seeking turnkey plants and innovative machinery.