Large spend visibility Probrand offers real-time visibility into IT spend across 300,000 products and services, presenting a strong opportunity to upsell cost-saving bundle solutions and procurement optimization services to both public and private sector clients.

Procurement optimization With a platform that centralises IT procurement and aligns with the Procurement Act 2023, there is a notable sales angle to provide compliance-driven sourcing, spend analytics, and workflow automation for organisations seeking streamlined procurement.

Public sector focus Probrand’s positioning around transforming IT procurement for public sector buyers suggests potential opportunities to target government agencies, local authorities, and education institutions needing scalable, compliant procurement platforms.

Automation leverage Powered by intelligent automation and a modern tech stack, there is room to propose further automation add-ons, integration with ERP/CRM systems, and managed services that reduce cycle times and manual processing for procurement teams.

Channel and partnerships Existing partnerships and recognition as a platinum partner indicate a maturity in supplier relationships; explore co-sell opportunities, expanded supplier catalogs, and cross-sell with complementary IT services to deepen account penetration.