Technology Integration Procertas utilizes a robust tech stack including WordPress, PHP, and Google Tag Manager, indicating potential for upselling advanced LMS integrations or customized platform developments to enhance their training offerings.

Market Differentiation With its innovative benchmarking and live active learning platform for basic desktop software, Procertas is positioned to expand into other skills training areas, presenting opportunities for partnerships or licensing deals.

Industry Partnerships Recent collaboration with Savvy Training to develop SCORM-compliant libraries demonstrates their openness to strategic alliances, which can be leveraged to co-develop new training modules or expand content scope.

Client Qualification Focusing on certifications like COBOT Qualified suggests a target market of organizations seeking validated employee skills, offering a pathway for corporate training program collaborations or enterprise client outreach.

Growth Potential Procertas operates with a small team but appeals to a broad industry ecosystem, indicating significant growth opportunities in scaling their platform, targeting larger institutions, or adding new software courses for expanded revenue streams.