Targeted lending niche Procida Funding & Advisors specializes in direct commercial real estate lending with focus on bridge, construction, mezzanine and equity financing through its 100 Mile Fund, indicating a sales opportunity to developers and operators within a 100-mile radius of New York City.

Recent large loans Recent financing activity includes a $140 million loan for The Plaza Grande in Cherry Hill, signaling capacity for sizable project finance engagements and potential upsell to developers with near-term funding needs.

Industry breadth Experience across multiple CRE segments including seniors housing, mixed-use, and construction lending suggests capability to cross-sell to diverse property types and advisory services for complex transactions.

Fund performance The 100 Mile Fund has closed over $155 million in projects with a target IRR of 15%, which can be leveraged in client discussions to demonstrate performance track record and attract co-investment or equity placement opportunities.

Digital and outbound readiness Active use of LinkedIn Ads, HubSpot Analytics, and other tech tools indicates potential for scalable outreach, lead nurturing, and data-driven campaigns to capture builders, operators, and developers in the regional CRE market.