Proclivity Systems Email Format
Advertising ServicesNew York, United States0-1 Employees
Proclivity Systems is a predictive analytics company that designs and operates digital marketplaces across multiple industries. Its flagship platform, LayerRx, targets the regulated space for buying and selling data and digital advertising within healthcare and the pharmaceutical sector. The marketplace connects more than 130 brands with verified healthcare professionals through a broad network that includes hundreds of endemic supplier properties and thousands of non-endemic ones, spanning channels from mobile and desktop web to email, apps, video, and search. Its customers include pharmaceutical marketers and other brands seeking to reach verified HCPs through a wide digital footprint. The platform supports real-time licensing of data sources to enable HIPAA-compliant targeting of HCPs and associated patients, facilitating direct-to-consumer outreach. Based in New York City with a small team, the company announced a partnership with Prognos Health in 2019 to deliver an integrated HCP digital advertising solution.