Integrated marketing ProCo positions itself at the intersection of print and digital, offering capabilities from print production to digital personalization and marketing automation. This suggests a sales opportunity to cross-sell enhanced omnichannel campaigns that blend physical and digital touchpoints for clients seeking cohesive messaging.

Tech-enabled ops With a tech stack that includes content management, workflow solutions, and approvals management, ProCo can be pitched as a partner for clients needing scalable, automated campaign execution and streamlined campaign governance across multiple channels.

Data driven The emphasis on CRM, loyalty programs, measurement, analytics, and customer data management signals opportunities to offer advanced data-driven marketing services, including segmentation, insights, and personalized deliverables that improve ROI.

Mid-market focus Employee range and revenue indicate a mid-market profile, suggesting sales plays centered on mid-sized brands needing agile, cost-effective marketing operations, print-on-demand, and rapid campaign deployment without enterprise-scale overhead.

Expansion potential ProCo’s capabilities in print, digital, and fulfillment, plus supply chain collaboration and storage logistics, open upsell paths into end-to-end campaign execution, warehousing, and fulfillment for clients looking to consolidate vendors and streamline post-campaign deliverables.