Mid market potential Target similarly sized shippers in need of scalable 3PL solutions with a revenue range of 1M–10M, focusing on lean teams that may benefit from outsourced logistics, online quoting, and real-time tracking.

Technology leverage Leverage their tech stack and online tools (instant quotes, online tracking, route customization) to upsell enhanced analytics, API integration, and bespoke dashboard services for customers seeking end-to-end visibility.

Global visibility Promote cross-border and multi-modal capabilities (ground, air, ocean, RO/RO) to prospects needing integrated logistics across borders, emphasizing cost-minimization and timely delivery.

Growth through marketing Capitalize on recent marketing hires and a private-practice style growth in logistics to propose coordinated marketing-enabled logistics campaigns for new clients, highlighting cost-efficient routes and added value services.

Value-driven scale Position ProEx as a cost-effective, personalized 3PL with customizable routes and 24/7 tracking to compete with larger providers, targeting mid-market firms seeking personalized service without sacrificing scale.