Strategic Partnerships Leverage PBA’s multi-level competition and TV-driven reach via FOX Sports and CW Network to cross-sell sponsorships, branded content, and digital ad packages across Go Bowling! Tour, regional and women’s events, plus international tours.

Regional Pipeline Capitalize on the expanding regional footprint with the new PBA Combine and ELITE Regional Tour to offer regional sponsorships, talent scouting services, and targeted advertising opportunities aligned with rising regional bowlers and event audiences.

Digital Engagement Target digital-first marketing programs around PBA’s tech stack and large fan base; propose programmatic ad packages, site retargeting, email nurture via Klaviyo, and analytics-driven sponsorship activations across Drupal sites and event portals.

Leadership continuity With new CEO Peter Murray driving strategic expansion and event acceleration, present enterprise partnerships around scalable media rights, licensing, and co-branded experiences that align with the PBA’s growth trajectory.

Broadcast Growth Explore opportunities tied to the expanded broadcast agreement and international exposure to create aligned sponsorships, branded content series, and exclusive sponsorships at marquee events like the Santa Maria Open and regional championships.