Market Focus Target boutique executive office clients in eyewear and contact lens services, leveraging Alcon’s industry leadership and recent AOA 2026 collaborations to position as a compliant, trusted partner for optics practices seeking enhanced fitting options and dry eye treatment solutions.

Strategic Partnerships Capitalize on Alcon’s ongoing partnerships and sponsorships (TFOS DEWS III, TEAR Film initiatives) to offer co-branded or integrated solutions for clinics that want premier access to dry eye and toric/astigmatism technologies.

Product Expansion Align sales pitches with Alcon’s product launches (TOTAL30 Multifocal for Astigmatism, Tryptyr) to upsell advanced contact lenses and dry eye therapeutics to eye care practices seeking differentiators and expanded patient fitting options.

Digital Enablement Leverage technology stack familiarity (OneTrust, SAP Commerce Cloud, Piwik PRO) to offer compliant, data-driven enterprise commerce and customer experience enhancements for clinics looking to modernize ordering, compliance, and analytics.

Regional Presence Emphasize Fort Worth and Ohio presence as potential regional partners for expansion into new markets, targeting mid-to-large ophthalmology and optometry groups with scalable solutions aligned to Alcon’s product roadmap and clinical innovations.